Crowdfunding Category

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Category Archives: Crowdfunding

Kickstarter and Indiegogo campaigns

Dynamo wins Best Technology PR company… for second year running!

Dynamo wins best technology PR agency

We’re delighted that we’ve done it again. At one of the industry’s biggest and most respected awards ceremonies, Dynamo was up against 10 of the biggest and best technology PR companies, but walked on stage to pick up the coveted gold award for our work within the technology PR sector.

This is a testament to the way we work, as much as the work we do.

We’ve built up world class expertise in sectors including edutech, 3D printing, AI and ML – from early work with clients like SwiftKey, through to more recent clients that are breaking technology barriers like Speechmatics. We’ve opened up an office in Silicon Valley to better support our North American clients, and help with crowdfunding campaigns on Kickstarter and Indiegogo.

And whilst our creativity has also won awards (the successful hijacking of the Rio Olympics in the Athletes Abstinence campaign for instance), it’s the way we work that clients also value.

We have a clear desire to influence the wider PR community through the adoption of modern, forward-thinking policies. 2016 saw our efforts reach a new high with the public release of the agency’s wage gap, the introduction of a Diversity Working Group, and even having some of the largest agencies in world consult senior management on how to implement best in class working practices.

Thank you to all our staff, and our clients, and the judges for picking us once again as Technology PR agency of the year.

Paul Cockerton
Paul Cockerton
Categories: Awards, Crowdfunding

#FuturePRoof, a crowdsourced best practice for PR

Around a year ago I attended the launch of the first edition of #FuturePRoof, and was impressed both by how many senior level practitioners were involved, as well as the wisdom of their advice and strategy on running, managing, and developing public relations and marketing. The book contained essential advice for anyone working in PR, and was widely read and shared.

Today we see the launch and release of the follow up, #FutureProof: Edition Two. It’s available on kindle or you can buy a hard copy.

I do have a personal interest in promoting it, as this time round I’ve contributed a chapter on best practice (aka top tips) in crowdfunding, but I think for anyone interested in public relations it’s a great read, informative and useful.

Thanks very much to the founder and editor, Sarah Hall, who crowdsourced 39 essays from luminaries all over the world for this outstanding edition.

In her words: “The success of #FuturePRoof shows that public relations practitioners are aware of the direction of travel and are no longer prepared for other disciplines to eat their lunch. Demand shows professionals want to close their competency gaps in order to provide strategic advice at management level.”

You can follow further conversations about the book with #FuturePRoof


There’s a new Dynamo in town…

After over a year’s worth of planning, structuring, form-filling, preparation, site visits, meetings, and everything in between, Dynamo is ready to welcome its new little sister – and she has a sunny Californian accent.

With US native Heather and myself making the move from London, Dynamo will be opening its brand new offices at GSVlabs in the gorgeous Redwood City, California. This puts Dynamo in the heart of Silicon Valley; which seems fitting, given our clients, experience, and expertise with tech start-ups.

GSVlabs, our new home, is about 25 minutes south of San Francisco, and prides itself on being a campus of global innovation, hosting tech entrepreneurs, acceleration programs, and key industry events. We couldn’t really have asked for something more ideal!

The US expansion has been a long time coming for Dynamo. We’ve always adopted a Silicon Valley mentality here, with the company operating in a style more akin to Google than what you would see in a typical UK office, albeit with our own quirks. We pride ourselves on creativity, innovation, drive, charisma, and getting the best results, and we see the ‘Dynamo way’ of doing things as key to the success of this extension.

This move is of huge benefit to our clients too. We work with so many companies in the US, so to have a team on the ground here is a no-brainer. Also, we pride ourselves on the fact that Dynamo has become a centre of excellence for crowdfunding, which is an area dominated by innovative West-Coast start-ups. Now we get the added bonus of more face time!

Everyone in the office is excited about this. Heather is from the Bay Area, she’s been back and forth between Cali and London for months now getting this all set up. The fact that she gets to be settled, amongst journalists and companies she has befriended over the years must be a joyous feeling. I’m excited to be taking up a new challenge, and putting my PR skills to the test in a different environment – as well as getting to meet all the people I’ve been mostly on email and phone with for so long. The team is excited – they’ll have somewhere to visit, and it means extra support for clients in different time zones. It really is win-win all round.

The next few months promise to be exciting for Dynamo, so we’ll be sure to check in with y’all with a progress report.

(Although I did promise my mum I wouldn’t start saying “y’all”).


The year in pictures #Dynamo2015

It’s been an incredible and fun year at Dynamo PR.

Here’s a snapshot of what we’ve been up to over the last 12 months…

We hosted the world’s first micro-pig picnic this summer for Yelp

On the theme of animals, Bathrooms.com launched a nationwide search for a duckling bath tester:

post-2015-duck-tester

We raised more than $20 million for 40 crowdfunding projects, including Neeo’s smart remote smashing $1.5m on Kickstarter earlier this year:

post-2015-neeo

AttractionTix.co.uk answered the question for you CanIBringMySelfiestick.com:

post-2015-selfie-stick

Will, Alexis and Alesha took to the red carpet to launch the Electric Jukebox at BAFTA:

post-2015-electric-jukebox

And to top it off, we climbed Everest with NVIDA showcasing their GeForce technology at an intimate virtual reality event:

post-2015-nvidia-geforce

Fancy being in our round up next year? Just drop us a line and who knows what could happen.

Ellen Powell-Chandler
Ellen Powell-Chandler

Dynamo brought in to spin Gramovox turntable

Adding to our growing list of audio clients, Dynamo have been  appointed by Chicago based audio company Gramovox, to handle the launch of the their Floating Record™ vertical turntable.

The Gramovox Floating Record™ is a high-performance turntable that plays records vertically through built-in, dynamic full-range speakers. Prior to their vertical turntable, last year Gramovox launched a Bluetooth Gramophone, dubbed the ‘modern gramophone’, which they also launched on Kickstarter.

Peter Bowles, co-CEO and co-founder at Dynamo PR, comments:

“Working with products that are innovative and have the wow factor get us excited, and who doesn’t secretly want a floating vinyl player in their home. Pavan is a real entrepreneur and his creative spirit resonates with everything we do at Dynamo, and we’re looking forward to working closely with him.”

Bapu, co-founder and CEO of Gramovox added:

“Our first Kickstarter campaign raised a quarter of a million dollars and we wanted to raise more. Dynamo’s track record is brilliant and with their support we’ve already achieved far beyond what we had ever hoped and love their creativity and passion for our project.”

Other recent Dynamo audio clients include Native Union, AUMEO and HTC, launching the Gramohorn II.

Paul Cockerton
Paul Cockerton
Categories: Audio, Client, Crowdfunding, Wins

Dynamo get the double (and make the quadruple)

Dynamo won double at the SABRE EMEA Awards last night, taking home two Gold SABRE Awards for our work in financial communications and also consumer tech hardware PR. These two awards add to two In2Sabre awards gained earlier this year for crowdfunding and PR SEO.

Both Golds were awarded for our work on the launch of the M3D which helped the M3D team gain international top-tier coverage and raise its funding total in just 11 minutes.

The SABRE’s defined the Financial Communications category as “investor relations or financial media relations designed to reach shareholders and other financial stakeholders.” Dynamo’s campaign did just that, breaking the record for being the fastest funded Kickstarter of all time, and resulting in M3D’s Micro printer going into production with over 11 thousand backers.

Including launching the Micro, Dynamo has now raised over $15 million on crowdfunding platforms for our clients. To find our more about our award winning team, why not say hello.

 

Daria Gerasimova
Daria Gerasimova
Categories: Awards, Crowdfunding

Dynamo wins Best Global Consumer PR Launch award

Winning Best Consumer Launch at the internationally esteemed PRWeek Global Awards 2015, last night we walked away with the gong for our launch of The Micro 3D Printer.

Dynamo’s strategy for the PR launch included careful refinement at all elements of the communications campaign, from pledge level strategy, page creation, video production through to identifying audiences most likely to buy, and the media to reach them.  In the run up to launch we demonstrated the capabilities of the 3D printer in a fun and unusual way by printing chocolate moulds of media titles and logos, including Popular Science, Wired and Engadget, amongst others.

Achieving global press, broadcast and social media coverage, The Micro hit its $50,000 target in just 11 minutes (making it the fastest funded Kickstarter to date) and went on to raise $1m in 25 hours, faster than the Pebble Watch (28 hours).

On a night that recognised talent and global PR campaigns from around the world, it was an honour for our work to be shortlisted alongside Toyota, Procter & Gamble and Ford, and a great achievement to win the best global consumer launch for 2014.

 

 

Will Thompson
Will Thompson

Dynamo win two #PRMomentAwards

Last night we walked away with two PRMoment awards for Best Small Agency of the Year and Media Relations Campaign of the Year.

Competing against over 600 entries, we were shortlisted for nine awards for our work on smash hit Kickstarter M3D and the Bathrooms.com ‘BathroomSweets’ campaign, as well as for best agency categories.

It’s a great achievement to be awarded for our work in both the media relations category as well as consultancy, proving our creativity and expertise to deliver truly global campaigns.

Dynamo helped M3D raise more than $3.2 million on Kickstarter last year, allowing 3D printer The Micro to go into production. By pre-briefing journalists with their very own Micro 3D print, coverage secured on the day of the Kickstarter launch included Mail Online, Engadget, Mashable, and TechCrunch, just to name a few.

This latest award represents the second year running Dynamo has picked up honours at the PRMoment awards, previously the Golden Hedgehogs – last year winning Consumer PR Campaign of the Year for Making 3Doodler TIME Magazine’s invention of 2013.

Finally, a special shout out to #TheDress (our Mobile team moved fast to get hold of it last week, for Mail Online). Having worn it last night to attend the awards, we can confirm that the black and blue vs white and gold debate is still very much alive!

Emma Seddon
Emma Seddon
Categories: Awards, Crowdfunding, Events

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