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Our MWC 2017 predictions

MWC is one of the biggest shows of the year. It’s the time when the big device makers come together in Barcelona to one up each other with their latest shiny black rectangles.

In recent years, announcements have been spread out either side of the show to avoid the huge volume of news and get some clear air. So, whilst Samsung’s S8 is coming post show and LG’s G6 has already peaked its head out from behind the curtains, there’s still loads to see.

Here’s what we expect to see, want to see and what we think has no chance of making an appearance.

A sure thing:

We’ve already seen LG’s G6. It’s touting an unusually tall screen with an 18:9 aspect ratio, expect to find out why at their conference on February 26th.

Sony are announcing a whole suite of devices, covering everything from budget phones through to top spec flagships like the Xperia XZ.

Huawei too will be updating their flagship P9, we assume P10? Last year they focused on a unique Leica camera that combines a B&W camera with a colour shooter for better photos. The P10 will push this even further.

Motorola are also announcing some new devices with a press conference scheduled for the Sunday before the show.

My personal favourite is that we’re expecting new Nokia phones! Specifically, an Android flagship with some strong specs that they (and I) hope can bring them back to the fore.

Hoping for:

Bendy phones. Every year someone shows off a new foldable screen prototype, this year we want to see someone be mad enough to put it into a real phone.

More Daydream. Right now, there are only two devices for Google’s Daydream platform – the Pixel and Moto Z. We’d love to see some more to go alongside the super comfy view headset.

A phone with decent battery life. It’s been said by enough tech reporters, but we’d love to see someone ship a phone that doesn’t sacrifice battery life to be just a bit thinner. Who can do an Apple and have the ‘courage’ to do that?

Don’t expect:

Modular devices. I think we can all agree that modular devices aren’t a goer. The G5’s strange removable bottom panel has already been confirmed to be removed from the G6. If Motorola’s Z is seeing a similar pick up of its accessories, we think it might be bye bye Moto for the Moto Mods platform.

Micro USB ports. It’s all about USB C now, and for any manufacturer to release a flagship with the old port would just be embarrassing.

Most importantly, don’t expect to get away with not eating ham. Iberico for days in Barca. It looks to be an exciting show; we’ll check in again in a couple of weeks and see just how right we were.

Te veo en españa!

 


#FuturePRoof, a crowdsourced best practice for PR

Around a year ago I attended the launch of the first edition of #FuturePRoof, and was impressed both by how many senior level practitioners were involved, as well as the wisdom of their advice and strategy on running, managing, and developing public relations and marketing. The book contained essential advice for anyone working in PR, and was widely read and shared.

Today we see the launch and release of the follow up, #FutureProof: Edition Two. It’s available on kindle or you can buy a hard copy.

I do have a personal interest in promoting it, as this time round I’ve contributed a chapter on best practice (aka top tips) in crowdfunding, but I think for anyone interested in public relations it’s a great read, informative and useful.

Thanks very much to the founder and editor, Sarah Hall, who crowdsourced 39 essays from luminaries all over the world for this outstanding edition.

In her words: “The success of #FuturePRoof shows that public relations practitioners are aware of the direction of travel and are no longer prepared for other disciplines to eat their lunch. Demand shows professionals want to close their competency gaps in order to provide strategic advice at management level.”

You can follow further conversations about the book with #FuturePRoof


Online video is the future of content marketing

By 2018, video will take up 79% of web traffic and over half of the content you view now on your mobile is video, so it’s safe to say that we’ll likely be watching this blog post in the future, instead of reading it. Now video is taking our attention more and more, we need to be cooking up content in the way our audiences want to consume it.

I spent the day with Sam Orams from Bespoke Banter, to learn about the importance of video marketing strategies for clients. Here’s what I found out.

Create mild peril, make it sticky

You need to put your audience into context. When communicating with your audience, one thing to remember is that you’re not necessarily talking to the masses but one person at a time, which helps to focus your content more. Consulting an audience engagement cycle in the initial stages of your campaign will help identify the necessary creative processes leading up to the production of your campaign.

Distribution: know your platform

When creating a video campaign, it needs to be clear from the offset which platform the video will be distributed on, as this will affect pre and post-production. Currently, 85% of video on Facebook is watched without sound, so including a voiceover in your video for the purpose of Facebook consumption could impact your campaign hugely. Consider the narration to be added as subtitles or bold text across the visuals for the video to ensure viewers pause on their newsfeed to watch the video.

Video will improve your optimisation

Google now registers the video on your website for rankings, so it’s important to think about including some kind of video content to exist online for your brand. Websites that have videos that are 2 minutes or longer in length will have reduced bounce rates to those which have shorter videos, or no video at all.

A rule of thumb

A person’s decision to watch a video online is heavily influenced by the thumbnail used on the video. Studies have shown that including people and text will increase the chances of people clicking on your video. It’s important to consider how quickly people scan through videos and thumbnails, so it’s imperative to catch a viewer’s eye. Some people even say that the thumbnail of the video is more important than the content itself…

post-online-video-youtube

Pitching video

Once you’ve finished the campaign, it’s time to think about effectively communicating the idea to prospective video desks and websites. Using the word ‘video’ in an email subject boosts open rates by 19%, so consider your execution carefully.

Rachael Sanders
Rachael Sanders
Categories: Digital, Knowledge, Video

Brighton SEO 2016: Digital PR Roundtable

Last week I chaired the Brighton SEO Digital PR roundtable, kindly sponsored by PR Newswire. I discussed and debated the latest issues and practices in the digital marketing world with around 30 in-house and freelance PR specialists.

I have been attending the PR roundtable for the past few years, which has meant I’ve been able to observe some of the significant changes in attitudes and ways of working. I feel we have progressed from PR SEO to digital PR and an integrated marketing approach.

Here are three of the key points from the session that I think speak volumes about the industry and how it is changing:

The emergence of influencers versus traditional media

Whilst it was agreed that a top tier press list is not without national publications, it was also clear that the power of influencers like Bloggers and Vloggers were equally important in gaining coverage that drives real brand engagement.

There are specific skills and processes that are required to pitch ideas and content to both types of media, and it is important to know how to engage with them, and how they engage with their audience.

Clients want more

No matter what area of communications you work in, you will notice that clients want (and in most cases) expect more from PR activity. The main reason is the variety of online touch points for brands to reach their consumers. So reporting on readership alone, is weak in comparison to how valuable your coverage is, think about referral traffic, sales conversions and keyword movements.

The next big skill for digital PR is video

There is big shift from PR’s who want to be more digital or SEO’s who want to be better at PR to truly integrated digital specialists. We have evolved in to a true hybrid species!

With video becoming a larger part of the way we consume information and news online, it was no surprise that the topic of video was a key discussion point in the session. Video creation and marketing is a particular area of interest and something that digital PR’s are beginning to introduce into their companies and agencies to develop it within teams as a skill, rather than an additional service.

(Photo credit: PR Newswire)

Rebecca Lee
Rebecca Lee
Categories: Events, Knowledge

Holmes Report selects Dynamo as one of the 2016 EMEA Creative PR Consultancies of the Year

We’re delighted to learn today that Dynamo UK has been picked as one of Europe’s top creative PR consultancies by the venerable Holmes Report. The judges state:

“Dynamo emerged last year to take third spot in the Holmes Report’s Global Creative Index ranking, thanks to an impressive awards haul for such clients as M3D and 3Doodler. Much of that is down to the agency’s sophisticated understanding of crowdfunding.”

We’re delighted to be recognised again for our creativity, something that’s been showing through yet again for our campaigns with clients such as Nvidia and Attraction Tix.

We’re looking forward to the awards ceremony on May 25th where we’ll find out whether we’ve picked up gold!

Paul Cockerton
Paul Cockerton

How the PR Dynamos survived CES 2016

This was my first year attending CES, and as a PR who has previously helped clients plan for the show, I had heard all kinds of stories from people about the madness of CES. It definitely didn’t disappoint. CES 2016 was bigger than ever; more than 170,000 attendees (a stat provided by a very knowledgeable cabbie), a huge amount of automotive tech announcements, and a generous helping of virtual reality demos (including this).

Four Dynamos in total attended the show, and I was lucky enough to be front and centre on the booth of our client, Jide Technology, showing off Remix OS. For those who have never been or for those who are interested, here are a few tips/tricks/stories of how we survived and made a success of CES 2016.

Ellen, Senior Account Manager

Flat(ish) shoes, lip balm and Diet Coke – these are probably the most important things for me, in that order, whilst at CES. The show is spread out over several locations including the main convention centre and The Sands which is adjoined to The Venetian Hotel. You’ll be doing A LOT of walking over the three days of the show hence the flat(ish) shoes, and thanks to the air conditioning and desert air expect your skin to dry out so stock up on lip balm and moisturiser. The Diet Coke is because I don’t drink coffee and I need some caffeine after the long days and nights.

post-2016-ces-neeo

Other than that, I find it really useful to have plenty of time with the client, in this case NEEO, before the show kicks off so that they are comfortable with exactly what is going on, when and where. If your client doesn’t have a booth at CES but still wants to attend, I’d definitely recommend exhibiting at events like ShowStoppers or Pepcom within CES.

Finally, make sure you find the time to have fun and explore Vegas! CES can be intense so make the most of being in Las Vegas and check out the many hotels and shows.

Heather, Vice President of North America

Ellen’s definitely right about the chap stick, and as my Mom would say, make sure you drink lots of water. Again, this comes back to CES being held in the middle of the desert, and although you might have had a big night before, it’s likely dehydration that is causing the headache.

post-2016-ces-city-scape

About that big night before… it’s probably best if you try not to book briefings in the morning and also encourage your client to keep important business meetings for the afternoon. The likelihood of someone not turning up is very high while at CES, both because of big sponsored parties and late nights working.

Paul, Co-Founder and Co-CEO

During the day at the show, forget about sending any emails. If you’re trying to get in touch with someone, use an app like WeChat or WhatsApp – chances are most people use either one of these. Towards the end of the show, expect many meetings to be at best tired, at worst people simply won’t turn up so do take into your planning no-shows.

post-2016-ces-nvidia

Owen, Senior Account Executive

Preparation is always a key part of supporting a client who is attending CES and setting up journalist briefings in advance is one part of that. Though it’s not until you’ve waited in line for a taxi or shuttle bus for 30 minutes and ran to your next client meeting that you realise appointments quickly go out the window. Add this to the huge space that CES controls across Las Vegas and you’re left with a jumbled schedule. The key? Be flexible, and make sure your client can be too. If that fails, there’s always the excellent Monorail:

post-2016-ces-monorail

Oh and although phone signal is generally non-existent in the convention centres, bring a portable battery with you for those times when you are able to connect to free hotel Wi-Fi.

All in all, CES 2016 was a fantastic event to attend. It was a great opportunity to finally meet an international client whom I’d been working with for some time, to speak to a huge number of journalists, and to see some of the industry’s latest and greatest products.


Dynamo ranked 3rd in the world for creativity

The Holmes report has just published the fourth edition of its creative index of PR companies worldwide, ranking Dynamo third in the world when adjusted for headcount.

We’re of course delighted by this ranking, reflecting the effort we put into our clients work in the belief that a thoughtful, creative approach to everything we do underpins outstanding results.

If you’re looking for a creative PR company that can create some magical results for you, get in touch. We’re a rapidly growing agency with staff based in Europe and North America. If you’re looking for a job, then check out current vacancies, but we’re always open to random approaches.

The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2015 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.

Paul Cockerton
Paul Cockerton
Categories: Awards, Knowledge

Why equality matters at Dynamo

Today in PRWeek we’ve been quoted responding to questions about pay differentials in companies, following Government consultation about large companies publishing their gender pay gap in 2016.

It’s actually something that we’ve been looking at for a while here in Dynamo. When we launched the company in 2011, we wanted to create an amazing workplace where staff are valued, and paid, for their contribution to the company and its clients, according to their skills and expertise. Their sex, colour, gender, orientation or beliefs have no place in any salary negotiation, nor discussion and assessing promotion.

As owners of a rapidly growing business, we appreciate the strains and pressures that come with fast employee hires, but it’s good to check from time to time that despite this one continues to follow key principles – and in this place ensuring there’s no gender pay gap within a company.

So earlier this year, reading about the measures the Government wants to introduce, Dynamo decided to check our gender pay differentials, to make sure that we’re following best practice. Our leadership team (comprised 50% men / 50% women) were pleased with the two key results, that we publish here:

“Comparing like for like, in any particular job title role, on average men salaries are 0.5% higher than women’s salaries at Dynamo PR”

This doesn’t necessarily indicate bias as within any particular job title role as each role has a salary band, and within each band staff are at different levels. As long as male staff are slightly more experienced than female staff in each job title this is an acceptable figure.

“Overall, women’s salaries are 17% higher than male salaries”

This would normally indicate a significant bias towards pay for women, however we do currently have overall more women in senior roles than men, and given the near parity of salaries within job titles this is acceptable.

Why do these figures matter? We believe it doesn’t matter what you say, it’s what you do that counts. And this is just one measure of our having a great workplace environment where staff are rewarded for the right things, and making sure that bias and discrimination has no place in our company. Sure, we’ve won awards for being the best small PR company, and the best PR company to work for, but as we grow we’ll always regularly check key measures to ensure we’re growing appropriately.

And as we grow, there’s always more to learn, and develop, and achieve. As a male owned company, we’ve also been following with interest the UN #HeForShe gender equality campaign. This of course has a much wider remit than pay within small companies like ours, but none-the-less Peter Bowles and I, as the male owners and co-founders of Dynamo, fully support, and will continue to take positive action against gender discrimination.

Let us know your thoughts below, alternatively you can chat to us on Twitter or Facebook.

Paul Cockerton
Paul Cockerton
Categories: Comment, Culture, Knowledge

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