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Our MWC 2017 predictions

MWC is one of the biggest shows of the year. It’s the time when the big device makers come together in Barcelona to one up each other with their latest shiny black rectangles.

In recent years, announcements have been spread out either side of the show to avoid the huge volume of news and get some clear air. So, whilst Samsung’s S8 is coming post show and LG’s G6 has already peaked its head out from behind the curtains, there’s still loads to see.

Here’s what we expect to see, want to see and what we think has no chance of making an appearance.

A sure thing:

We’ve already seen LG’s G6. It’s touting an unusually tall screen with an 18:9 aspect ratio, expect to find out why at their conference on February 26th.

Sony are announcing a whole suite of devices, covering everything from budget phones through to top spec flagships like the Xperia XZ.

Huawei too will be updating their flagship P9, we assume P10? Last year they focused on a unique Leica camera that combines a B&W camera with a colour shooter for better photos. The P10 will push this even further.

Motorola are also announcing some new devices with a press conference scheduled for the Sunday before the show.

My personal favourite is that we’re expecting new Nokia phones! Specifically, an Android flagship with some strong specs that they (and I) hope can bring them back to the fore.

Hoping for:

Bendy phones. Every year someone shows off a new foldable screen prototype, this year we want to see someone be mad enough to put it into a real phone.

More Daydream. Right now, there are only two devices for Google’s Daydream platform – the Pixel and Moto Z. We’d love to see some more to go alongside the super comfy view headset.

A phone with decent battery life. It’s been said by enough tech reporters, but we’d love to see someone ship a phone that doesn’t sacrifice battery life to be just a bit thinner. Who can do an Apple and have the ‘courage’ to do that?

Don’t expect:

Modular devices. I think we can all agree that modular devices aren’t a goer. The G5’s strange removable bottom panel has already been confirmed to be removed from the G6. If Motorola’s Z is seeing a similar pick up of its accessories, we think it might be bye bye Moto for the Moto Mods platform.

Micro USB ports. It’s all about USB C now, and for any manufacturer to release a flagship with the old port would just be embarrassing.

Most importantly, don’t expect to get away with not eating ham. Iberico for days in Barca. It looks to be an exciting show; we’ll check in again in a couple of weeks and see just how right we were.

Te veo en españa!

 


Canonical picks Dynamo to take Ubuntu to consumers

We’re delighted to announce our latest client, Canonical. We’ll be working with them to bring Ubuntu, one of the biggest names in open source software, to a wider audience.

The leading OS for PC, tablet, phone and cloud, Ubuntu’s open source software platform is used in consumer and B2B areas. Often used as an alternative operating system to Windows or Mac, Ubuntu is the world’s most popular open source OS for both development and deployment, from the data centre to the cloud.

Dynamo will advise on events and opportunities that highlight Ubuntu’s many use cases to a consumer audience and focus on expanding awareness of the number of different platforms it runs on.

Caroline Tarbett, PR and AR Manager at Canonical, said:
“We picked Dynamo because they nailed our brief, understood our challenges and most closely match us in terms of culture and outlook. We have a huge opportunity to bring the Ubuntu brand to a broader community of consumers and Dynamo is the agency best suited to help us achieve this.”

Paul Cockerton
Paul Cockerton

IFA 2015 In A Nutshell

IFA sometimes feels like Groundhog Day. The beginning of September always brings with it a wave of new consumer technology product launches and clearing up rumours, which makes it a busy time for tech fans, allowing IFA, Europe’s largest consumer electronics exhibition and the smaller cousin to CES in Las Vegas, to dominate global tech news during this time.

As electronics companies wrestle to position their products in the forefront of consumers minds, here’s a quick roundup for those who didn’t quite convince their boss to book them a flight to Berlin.

Advancement in 4K

Moving beyond your television, 4K is now becoming the next big thing in smartphone technology.

With Sony showing off their new line of Xperia Z5 smartphones, of which there are three, the Z5 Premium boasts an eye-watering 4K (3840×2160) screen for those times that you really want to show off your ludicrously high definition screen to friends and family. Are they waterproof you ask? Why yes, yes they are.

Wearable technology still a safe bet

With exciting new smartwatches being announced from the likes of ASUS, Motorola and Huawei, the name of the game this year is having a round face and a more luxurious quality.

Samsung show a clear step forward with their seventh version of a smartwatch Samsung Gear S2. Allowing for a round display and two models, Samsung is trying to punch with the likes of Apple in the space which might prove difficult as the Apple Watch was highly prominent on the wrists of those attending.

While you were sleeping

One trend that is appearing at IFA this year is the use of technology to track your sleeping patterns by placing devices in bed with you and watching you sleep (ala the Samsung SleepSense).

SevenHugs is a good example of this new trend as they are showcasing their hugOne device that allows the entire family to monitor their nightly escapades, humidity, temperature, and air quality.  The hugOne then gives the user a clear tracking method to move users to a informative and restful nights sleep.

Who took home the prize?

While Sony dominated conversations in the Press Room with their Z5 Premium phone, it was Apple who took the prize even though they don’t have a presence at IFA, as talk of their upcoming announcement next was the topic of choice.

This might be an indicator of the what people thought of the large announcements this year, and perhaps the word “lackluster” was used in various conversations, but it seems although Apple might not attend IFA, they don’t have to in order to be news.


Dynamo checks in with HotelTonight

We’re delighted to announce that we’ve signed HotelTonight to our rapidly expanding client roster. Over the upcoming months, and tying into their first tube campaign, Dynamo will be working across a range of creative consumer, corporate, and trade campaigns targeting UK growth for HotelTonight.

If you’d like to try it out, you can get £20 of your first hotel booking – you can download it for iPhoneAndroid or Windows. and make sure you use promo code TRYUS.

Alexis Dalrymple, Head of Media at Dynamo PR, commented:

“The travel and hospitality space is incredibly competitive and HotelTonight has come along and shaken it up. We’ve already spoken to many people about their experience using the app and everyone who gives it a go just loves it.  It’s now our job to make sure even more people hear about it, download and use.  Helping bring HotelTonight to the attention of a wider audience and tackling some of the issues in this space will be great fun and hugely interesting, especially as many of the incumbents seem to be stuck with the innovators dilemma.”

Elliot Adams, ‎Director of International PR at HotelTonight added:

“Our key goal is to build brand awareness for HotelTonight’s unique brand of spontaneous hotel booking while prompting the British public to plan less and live more. The fact we are an app-only hotel reservation platform is very unique, and we are convinced that Dynamo’s experience, creativity and track record will help us achieve this goal. We look forward to working with them in our quest to bring our brand of disruption to the travel industry.”

Paul Cockerton
Paul Cockerton
Categories: Mobile, Wins

Mobile takeaways from #MWC2015

This week nearly 2,000 companies exhibited at Mobile World Congress, the annual shindig for all things Mobile which takes place in Barcelona every year. Dynamo had a team on the ground working and networking, and a team supporting from our UK HQ. Now that the doors are close, here are some of the top trends we spotted this year.

Flat pack your PR

This year’s surprise entrant was IKEA announcing a range of furniture with wireless charging, and Google announcing (in a limited form) they were now going to become (as well) a wireless carrier. Many of the news announcements had been predictable, but to get the best out of these events it’s good to allow some wiggle room and react on your feet with PR.

Super Sunday

Typically now, the day ‘before’ the show is one of the most important for PR as big brands try to take over the show by releasing before the noise of the show floor becomes too much. This year, Qualcomm made a mistake by trying to bus journos out to the F1 testing race course, and unfortunately most journos stayed closed to the Fira where most of the big events were happening.

Heavy Metal

Many Android phones look pretty similar but this year saw Samsung copying HTC’s unibody design and introducing a ‘curved’ phone. Anyone remember the Nokia banana phone? Anyway, the move away from cheap plastic into premium feeling phones is a good move for any smartphone company wanting to stay at the top table.

Wearables, Nearables and Hearables

MWC was as much about everything connected to mobiles, as the devices or networks themselves. Pebble announced a smart strap (beating Kickstarter records at the same time), and there were plenty of  3D printers, VR headsets and connected cars all making headlines. We love Huawei’s smartwatch which we think will give other manufacturers a run for their money.

Paul Cockerton
Paul Cockerton

Crowdfunding masterclass to be held by Dynamo at Mobicamp

On November 6th, Dynamo PR’s Head of Consumer Technology and Kickstarter, Heather Delaney, will give a crowdfunding PR masterclass for mobile brands in Bern, Switzerland.

Attendees will benefit from Heather’s experience gained from leading some of the world’s most successful crowdfunding campaigns, which have helped Dynamo’s clients raise $8,988,078 in funding during the last 18 months.

Heather will go through common errors that often result in the failure of funding campaigns on platforms such as Kickstarter and Indiegogo, and share tips on what you should focus efforts on to maximise media interest, and drive backers to commit funds. You can buy tickets here.

Heather’s masterclass takes place at the annual Mobicamp event in Bern, Switzerland, a one day of plenaries and workshops where speakers share their knowledge and experience on everything from telecoms and software, the ever changing mobile ecosystems and app economy, to the entry of wearable technology from some of the world’s leading brands.

Mobicamp has been running since 2011 and sells out each year, although Early Bird tickets for this year’s event have sold out you can still buy one of the last remaining tickets here.

Dynamo PR is a sponsor of the event, other sponsors include SwissCom and CTI Invest.


7 tips for PRs from Stuart Miles at Pocket-lint

After lots of planning and preparation, Dynamo held its inaugural Graduate Boot Camp last week for the training of the company’s newest employees – myself being one of them. During the course of the week, sessions were held on everything from effective pitching to being in the mind of a client. Sadly the only thing missing from our boot camp was an actual crawl tunnel!

Things kicked off on Monday with a surprise “school trip” to the British Library (handily close to our office) for a training session on creative writing, courtesy of Peter. In very Apprentice-like fashion, we were given a number of tasks to complete around the Library. Our final task consisted of writing a press release in 30 minutes for the release of Furbies! Even though my rather brief press release is unlikely to go out to anyone, it was a very helpful exercise for what to focus on in future.

One of the most revealing sessions came on Thursday and was based on what journalists think of PRs. For this, we were lucky enough to have Stuart Miles, founder of Pocket-lint, head up the discussion. Stuart was able to provide us with a very balanced point of view – largely thanks to his background in both journalism and PR. Before Stuart started Pocket-lint he actually spent a year as an Account Manager working on Olympus cameras. Following his talk, I thought it would be good to share some of the insights and tips that he gave to us:

  1. “I’m a story-teller” is how Stuart explained his job to his 8-year-old daughter. How about PR’s? Well their job is to tell the best bits of the story.
  2. Adapt your pitch to each publication. You not only have to think about which journalist is best to take your story to but also about who that publication’s audience is. A pitch that does this will look markedly different to one that does not.
  3. If you really want your email to be read over the 4,000 other emails in a journo’s inbox, you’ll need to add a personal spin to a press release. Give it something extra, something you know the journalist will love. Tailor your pitch like you would tailor your CV to each prospective company.
  4. From time to time something amazing that you send might slip through the net, but 9 out of 10 times a journalist hasn’t responded because they’re simply not interested. If you want to gauge someone’s interest Stuart suggested trying: “it might be a bit left-field, but could I grab you for two minutes to see if this is something of interest to you?”
  5. Make full and frequent use of freelancers. They are integral to the success of both PRs and publications and often aren’t used enough.
  6. If you are going to pitch on the phone, it is crucial that you fully understand your product before you pick up the phone. You need to know your subject, your competition, the weaknesses of the competition, the USP of your product that the competitor doesn’t have. Succinctly, you need to know more than what is on the press release.
  7. As a successful career in PR is largely dependent on the relationships you forge with journalists, don’t just email them when you want something. The best relationships are the ones where you talk about different things on a semi-regular basis. Think about how you can best help each other out.

For a perfect, fully packaged tweet, Stuart finished up by saying: “pitching a journo is like trying to chat up a girl… both come with mixed results.”


Listen to Dynamo on how to run a Successful PR Campaign

As of August 2014, over 1.6 million apps had been uploaded to the App Store since it opened. The vast majority of them either received no attention in the press, or evoked too feeble a reaction in the media to be noticed.

However, a staged effort to engage the mass media and bloggers can lead to a noticeable increase in the size of an app’s audience.

Paul Cockerton, the co-founder and CEO of Dynamo PR joined the AppInTop mobile app marketing podcast to talk about how to run a successful PR campaign. To listen, go here.

Paul Cockerton
Paul Cockerton
Categories: Comment, Knowledge, Mobile

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