blog: #futureproof, a crowdsourced best practice for pr

#FuturePRoof, a crowdsourced best practice for PR

Around a year ago I attended the launch of the first edition of #FuturePRoof, and was impressed both by how many senior level practitioners were involved, as well as the wisdom of their advice and strategy on running, managing, and developing public relations and marketing. The book contained essential advice for anyone working in PR, and was widely read and shared.

Today we see the launch and release of the follow up, #FutureProof: Edition Two. It’s available on kindle or you can buy a hard copy.

I do have a personal interest in promoting it, as this time round I’ve contributed a chapter on best practice (aka top tips) in crowdfunding, but I think for anyone interested in public relations it’s a great read, informative and useful.

Thanks very much to the founder and editor, Sarah Hall, who crowdsourced 39 essays from luminaries all over the world for this outstanding edition.

In her words: “The success of #FuturePRoof shows that public relations practitioners are aware of the direction of travel and are no longer prepared for other disciplines to eat their lunch. Demand shows professionals want to close their competency gaps in order to provide strategic advice at management level.”

You can follow further conversations about the book with #FuturePRoof


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