Adding New York to the Dynamo Group

We’re delighted to today announce the launch of our second US office, opening up in Brooklyn, New York!

The New York office will be led by Nick Morey, who has served as Head of San Francisco since January 2018. Nick has led many of Dynamo’s key achievements – such as Pimax entering into the record books for the highest funded VR campaign of all time, working with Segway Robotics, building out Dynamo’s B2B and B2C retained client offering, developing a comprehensive influencer marketing service, and increasing the total amount raised in crowdfunding by Dynamo clients to over $50 million. The NY office is launching with a brand new client to support – Teknikio, makers of popular children’s craft-oriented, electronic STEM toolkits.

Paul Cockerton, Global Co-CEO of Dynamo explains the move: “New York has been on the roadmap for our global expansion for some time as it is the true media village of America. This is a pivotal moment for tech companies – many need to quickly adapt their communications strategy for the future, whilst also being aware of the difference in local nuance and implementation. With a US West, and now East coast office we’re concentrating on brands that want to change their story whilst maximising marketing spend as efficiently as possible across every channel.”

Nick Morey, Head of Dynamo New York, comments: “Since joining Dynamo in 2014, I’ve learned so much from this company, and being part of key milestones such as leading this expansion is just amazing. Having helped build the Dynamo San Francisco offices and leading us in a positive and successful direction, I’m excited about this venture, and ready to take the challenge on in a new territory.”

The Dynamo San Francisco offices will have a new head, Bethany Weiss Floraday, who has served as Senior Vice President for over a year. Bethany’s wide range of experience spans more than 20 years in tech PR, working on such high profile companies as Dell, Unity Technologies, NVIDIA, IBM, Autodesk, Verisign and Hitachi Vantara both as an independent consultant, and with PR agencies such as Weber Shandwick, PPR and Blanc & Otus. As a much sought-after consultant, Bethany’s appointment is a pivotal one for Dynamo.

Bethany Weiss Floraday, Head of Dynamo San Francisco, explains: “What Nick and the Dynamo team have created in San Francisco is truly remarkable. There is a unique culture here, firmly rooted in creativity, diversity and innovation, and the client service and results we’ve achieved as an agency are a testament to this. I look forward to building on this foundation in San Francisco, while Nick brings his talent, proven expertise, and inventiveness to the NY office.”

Dynamo set-up in 2011 and has since won multiple global awards, including best Global PR Campaign at the PRWeek awards for its work with 3Doodler, best Global Launch for M3D and multiple global SABRE and IN2SABRE awards. The Holmes Report rated Dynamo as the 3rd most creative agency, by size, in the world.

Paul Cockerton
Paul Cockerton
Categories: US

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