Are we living in the Matrix? Elon Musk, pre-Twitter libel and SEC fines, pondered this question earlier this year. “The chance that we’re not living in a computer simulation is one in billions” he explained. So if we are living in a simulated reality, which company would have made it so? Step in Improbable and their SpatialOS technology – so convincing that Wired claimed: “If we’re living in a simulation, this company probably created it.”
There are few hotter companies in London or the UK, or in fact Europe. Make that The World. Indeed, Improbable recently won the Evening Standard’s ‘Tech Company of the Year’ for their work on simulation with SpatialOS, their cloud-based platform for game development. So we’re genuinely ‘thrilled’ (in a real way, not a press release hyperbole or simulation-based way) to announce Improbable as a client.
Dynamo is assisting Improbable on strategic communications and news announcements to promote their SpatialOS platform for game developers. Using SpatialOS, game designers are able to go beyond the design limitations of traditional server architectures to build the next generation of online games. Building new kinds of gaming experiences with massive worlds, limitless players and rich simulation game mechanics.
Daniel Griffiths, Head of Communications, Improbable, explains:
“Dynamo impressed us with their understanding of our vision for video games and our mission. We are looking forward to working with them as we communicate the value of SpatialOS as the natural choice for developers building the next generation of online multiplayer games.”
Paul Cockerton, co-CEO, Dynamo PR:
“We’re delighted to be working with Improbable, one of the most exciting British technology companies out there. Our experience in, and love for, gaming, platform OS and community management industries provides us with the perfect base to assist Improbable with the promotion of SpatialOS.”
The team will also help with events, having worked with the Improbable PR team to support events including GDC, E3 and GamesCom. It’s a very exciting win for Dynamo which brings in our team’s gaming and tech experience… whether this is real life or if we’re living in a PR simulation!