Blog

Category: News

Are we living in the Matrix? Elon Musk, pre-Twitter libel and SEC fines, pondered this question earlier this year. “The chance that we’re not living in a computer simulation is one in billions” he explained. So if we are living in a simulated reality, which company would have made it so? Step in Improbable and their SpatialOS technology – so convincing that Wired claimed: “If we’re living in a simulation, this company probably created it.”

There are few hotter companies in London or the UK, or in fact Europe. Make that The World. Indeed, Improbable recently won the Evening Standard’s ‘Tech Company of the Year’ for their work on simulation with SpatialOS, their cloud-based platform for game development. So we’re genuinely ‘thrilled’ (in a real way, not a press release hyperbole or simulation-based way) to announce Improbable as a client.

Dynamo is assisting Improbable on strategic communications and news announcements to promote their SpatialOS platform for game developers. Using SpatialOS, game designers are able to go beyond the design limitations of traditional server architectures to build the next generation of online games. Building new kinds of gaming experiences with massive worlds, limitless players and rich simulation game mechanics.

Daniel Griffiths, Head of Communications, Improbable, explains:

“Dynamo impressed us with their understanding of our vision for video games and our mission. We are looking forward to working with them as we communicate the value of SpatialOS as the natural choice for developers building the next generation of online multiplayer games.”

Paul Cockerton, co-CEO, Dynamo PR:

“We’re delighted to be working with Improbable, one of the most exciting British technology companies out there. Our experience in, and love for, gaming, platform OS and community management industries provides us with the perfect base to assist Improbable with the promotion of SpatialOS.”

The team will also help with events, having worked with the Improbable PR team to support events including GDC, E3 and GamesCom. It’s a very exciting win for Dynamo which brings in our team’s gaming and tech experience… whether this is real life or if we’re living in a PR simulation!

Paul Cockerton
Paul Cockerton
Categories: News

When we first founded Dynamo we wanted to create an award-winning agency, not just for the work we do, but also for the company itself and how we approach PR. It has been an incredible year, where we have been recognised by multiple industry bodies for how we work.

We kickstarted the year winning PR Week’s Best Place to Work (under 30 employee’s category). We are always looks at ways to improve the workplace and were particularly happy with our approach to diversity, training and flexible working being recognised. We were the first to publish our gender pay gap as well as offer our employees unlimited holidays.

Hot off our win in January, we won PRMoment’s Best Technology PR company. This was the second year of us winning the award and a testament to the hard work and passion our team has for the tech industry. We’ve built world class expertise in a variety of sectors including 3D printing, AI, Machine Learning and edu-tech.

It was also a special year for us as we moved beyond the small agency category, and were awarded with CIPR’s Outstanding Mid-Sized Agency. We are proud to reach this position in the industry for the first time, after being recognised as best small agency. This award highlighted our staff’s creative flair and continued efforts to deliver outstanding work for every client.

We pride ourselves on disruption and improving not only our workplace, but setting a good example to the industry. These wins represent just that.

Peter Bowles
Peter Bowles
Categories: News

 

For us, this was a particularly special award win. Not only are the CIPR’s one of the most reputable awards in the industry but this year we were presented with the Outstanding Mid-Sized Agency Award, a noble step-up to recent years’ nominations of small agency awards. It’s a terrific achievement and we’re proud to reach this position in the industry for the first time. Being recognised for our work, opening up new and exciting areas and carving our niche within crowdfunding, technology and diversity.

The awards night itself also stood out from the rest – dodgems and a ferris wheel were part of the evening’s entertainment in addition to the usual photobooths and prosecco flowing dinners. Whilst this award was of particular importance to us, we still knew the importance of frantically bumping into colleagues on the dodgems arcade – no HR violations of course.

For us, this award highlights staff’s creative flair for each campaign worked on over the last year as well as their continued efforts and valued relationships with clients. We pride ourselves on disruption and progression and this win represents just that.

A big thank you to everyone at Dynamo for their dedication and hard work, and to the CIPR judges for choosing us as Outstanding Mid-Sized Agency of The Year.

We literally sprinted to the stage just in time to collect our award. Alan from the National Lottery even gave us credit for being good runners too. Here’s the video:

 

Dynamo Team
Dynamo Team
Categories: News

We’re delighted that we’ve done it again. At one of the industry’s biggest and most respected awards ceremonies, Dynamo was up against 10 of the biggest and best technology PR companies, but walked on stage to pick up the coveted gold award for our work within the technology PR sector.

This is a testament to the way we work, as much as the work we do.

We’ve built up world class expertise in sectors including edutech, 3D printing, AI and ML – from early work with clients like SwiftKey, through to more recent clients that are breaking technology barriers like Speechmatics. We’ve opened up an office in Silicon Valley to better support our North American clients, and help with crowdfunding campaigns on Kickstarter and Indiegogo.

And whilst our creativity has also won awards (the successful hijacking of the Rio Olympics in the Athletes Abstinence campaign for instance), it’s the way we work that clients also value.

We have a clear desire to influence the wider PR community through the adoption of modern, forward-thinking policies. 2016 saw our efforts reach a new high with the public release of the agency’s wage gap, the introduction of a Diversity Working Group, and even having some of the largest agencies in world consult senior management on how to implement best in class working practices.

Thank you to all our staff, and our clients, and the judges for picking us once again as Technology PR agency of the year.

Paul Cockerton
Paul Cockerton
Categories: News, tags:

We are so excited to announce that we’re now working with British bag and accessories brand, KNOMO, to lead the business’ ongoing media relations going into 2017. Designed to cater to the workers of the future who are increasingly carrying out their day jobs on the move, KNOMO has pioneered a stylish ecosystem of bags and accessories that perfectly blends technology and fashion.

Kicking off with the announcement of KNOMO’s £3 million funding round, Dynamo will be continuing media relations for consumer and fashion audiences, with a digital and technology focus. Here’s what Howard Harrison, the CEO at KNOMO, had to say:

“Dynamo, with their proven experience in the consumer sector and technology expertise were the clear choice as we came to select an agency. Their team, as an extension of our own, will help us to take KNOMO to the next level of awareness in fashion and consumer tech industries.”

The KNOMO team will be led by Erin Rigby, Senior Account Manager here at Dynamo. She added, “KNOMO is leading the way in creating accessories for the workers of the future. They are not only making an impact here in London but across the pond in the US now. We’re pleased to be working with KNOMO at such an exciting time for them”.

Keep your eyes peeled for upcoming KNOMO features!

Dynamo Team
Dynamo Team
Categories: Clients, News, tags:

We’re delighted to learn today that Dynamo UK has been picked as one of Europe’s top creative PR consultancies by the venerable Holmes Report. The judges state:

“Dynamo emerged last year to take third spot in the Holmes Report’s Global Creative Index ranking, thanks to an impressive awards haul for such clients as M3D and 3Doodler. Much of that is down to the agency’s sophisticated understanding of crowdfunding.”

We’re delighted to be recognised again for our creativity, something that’s been showing through yet again for our campaigns with clients such as Nvidia and Attraction Tix.

We’re looking forward to the awards ceremony on May 25th where we’ll find out whether we’ve picked up gold!

Paul Cockerton
Paul Cockerton
Categories: News

We’re delighted this evening to be handed a gold award and picked as the Technology Agency of the Year at the prestigious PRMoment Awards. We were up against some tough and notable competition, but are really pleased to be awarded this for all the team’s hard work.

For more information on the PRMoment awards, visit here.

Paul Cockerton
Paul Cockerton
Categories: News

We’re delighted to announce our latest client, Canonical. We’ll be working with them to bring Ubuntu, one of the biggest names in open source software, to a wider audience.

The leading OS for PC, tablet, phone and cloud, Ubuntu’s open source software platform is used in consumer and B2B areas. Often used as an alternative operating system to Windows or Mac, Ubuntu is the world’s most popular open source OS for both development and deployment, from the data centre to the cloud.

Dynamo will advise on events and opportunities that highlight Ubuntu’s many use cases to a consumer audience and focus on expanding awareness of the number of different platforms it runs on.

Caroline Tarbett, PR and AR Manager at Canonical, said:
“We picked Dynamo because they nailed our brief, understood our challenges and most closely match us in terms of culture and outlook. We have a huge opportunity to bring the Ubuntu brand to a broader community of consumers and Dynamo is the agency best suited to help us achieve this.”

Paul Cockerton
Paul Cockerton
Categories: Clients, News, tags: