Blog

Category: US

We’re delighted to today announce the launch of our second US office, opening up in Brooklyn, New York!

The New York office will be led by Nick Morey, who has served as Head of San Francisco since January 2018. Nick has led many of Dynamo’s key achievements – such as Pimax entering into the record books for the highest funded VR campaign of all time, working with Segway Robotics, building out Dynamo’s B2B and B2C retained client offering, developing a comprehensive influencer marketing service, and increasing the total amount raised in crowdfunding by Dynamo clients to over $50 million. The NY office is launching with a brand new client to support – Teknikio, makers of popular children’s craft-oriented, electronic STEM toolkits.

Paul Cockerton, Global Co-CEO of Dynamo explains the move: “New York has been on the roadmap for our global expansion for some time as it is the true media village of America. This is a pivotal moment for tech companies – many need to quickly adapt their communications strategy for the future, whilst also being aware of the difference in local nuance and implementation. With a US West, and now East coast office we’re concentrating on brands that want to change their story whilst maximising marketing spend as efficiently as possible across every channel.”

Nick Morey, Head of Dynamo New York, comments: “Since joining Dynamo in 2014, I’ve learned so much from this company, and being part of key milestones such as leading this expansion is just amazing. Having helped build the Dynamo San Francisco offices and leading us in a positive and successful direction, I’m excited about this venture, and ready to take the challenge on in a new territory.”

The Dynamo San Francisco offices will have a new head, Bethany Weiss Floraday, who has served as Senior Vice President for over a year. Bethany’s wide range of experience spans more than 20 years in tech PR, working on such high profile companies as Dell, Unity Technologies, NVIDIA, IBM, Autodesk, Verisign and Hitachi Vantara both as an independent consultant, and with PR agencies such as Weber Shandwick, PPR and Blanc & Otus. As a much sought-after consultant, Bethany’s appointment is a pivotal one for Dynamo.

Bethany Weiss Floraday, Head of Dynamo San Francisco, explains: “What Nick and the Dynamo team have created in San Francisco is truly remarkable. There is a unique culture here, firmly rooted in creativity, diversity and innovation, and the client service and results we’ve achieved as an agency are a testament to this. I look forward to building on this foundation in San Francisco, while Nick brings his talent, proven expertise, and inventiveness to the NY office.”

Dynamo set-up in 2011 and has since won multiple global awards, including best Global PR Campaign at the PRWeek awards for its work with 3Doodler, best Global Launch for M3D and multiple global SABRE and IN2SABRE awards. The Holmes Report rated Dynamo as the 3rd most creative agency, by size, in the world.

Paul Cockerton
Paul Cockerton
Categories: US

Blockchain has become a buzzword over the past year, with more and more major companies discovering what it is and how they can use this new technology to their benefit. Our team has always encouraged clients to experiment with new and innovative technology, which is why we’re proud to announce the team are working with Heritage, a project created within A3, the Silicon Valley outpost of Airbus.

When the A3 team approached us with the Heritage project, a blockchain-enabled donation platform, we were more than excited! Our team members have investments in cryptocurrency like Ethereum and Bitcoin, as we sincerely believe blockchain has the potential to impact the world through decentralization, smart-contracts, security and transparency. Heritage is just the beginning of the ways blockchain can be used for social good.

The Heritage project is focused on assisting charities and nonprofits onboarding blockchain to allow for a more secure, efficient, and transparent donation process. Dynamo was brought on to support the Heritage team with media relations, event support, and partnership development. The account is being managed by Dynamo’s San Francisco team, which has experience leading projects related to robotics, wearables, AI and has a keen interest in blockchain technology.

Naresh Shah, COO of A3, commented: “We’re looking forward to working with Dynamo as A3 enters this new space. We rely on great partnerships and Dynamo’s expertise in emerging industries will be a great asset as we continue to push boundaries in the blockchain industry and tech industry overall.”

What excites us about Heritage is the potential it has to make an impact. Our team believes in the potential of blockchain technology, and we are eager to apply our expertise in guiding the project to success.

The team will also help support Heritage on collaborations with other projects within the blockchain space as they continue to develop the donation platform. We’re very excited about the great work the Heritage team is doing and look forward to continuing to support as they use this nascent technology for good!

 

Nick Morey
Nick Morey
Categories: US

We’re beyond happy that our work late last year to help our VR client Pimax fund over $4million has picked up multiple awards at last night’s #In2Sabre awards ceremony, put on by The Holmes Report.

At the event held in New York, PR companies vied for trophies in categories ranging from innovation in PR, through to employee engagement.

Dynamo was shortlisted for four categories, and by the end of the night we had won three! We picked up awards for best Technology, best Lean Marketing, and best Crowdfunding / crowdsourcing campaigns.

If you’ve a consumer tech product you’re thinking of crowdfunding, do get in touch

 

Nick Morey
Nick Morey
Categories: US, tags: ,

Artificial Intelligence isn’t new, it’s been around since the 1950s, but it has become one of the most popular buzzwords over the past year. We believe this is because AI has moved beyond the technology industry and the general consumer is now seeing how they can use it within their daily lives.

Gone are the days of AI being seen as a creepy, unnerving robot, now we’re all asking Alexa what the weather’s like outside.

We have already seen how artificial intelligence has the potential to transform and improve our lives. We’ve been working with companies that are leading their fields in AI including Stratagem who are completely disrupting the sports industry, and Speechmatics who are improving speech recognition ahead of the big players like Apple and Google.

AI is only going to expand further, and we’ve launched the first AI division to work with these disruptive companies who are using technology to make a real difference to how we interact with products and services.

Here’s what Benedikt Thuengen, CEO of Speechmatics had to say “Dynamo understand that AI will shape every aspect of how we work with technology in the future. Our technology is helping make speech communication more accessible and widely adopted and will play a huge role in the voice activated future. Dynamo are the perfect partners to communicate our new technology in this space.”

If you’re interested in hearing more about our AI division please don’t hesitate to get in touch.

Paul Cockerton
Paul Cockerton
Categories: US

Dynamo Communications new team based out of Silicon Valley has already hit a key milestone with PRWeek US recognizing that the agency has joined the top 50 US tech agencies in its first year of operation, with its US turnover in 2016 reaching over $200,000.

The new US office builds on the work that Dynamo has been doing from the UK, having launched in 2011.

Paul Cockerton, co-CEO, Dynamo comments: “This is a phenomenal start for the new team, outpacing our year one growth in the UK by a factor of over 300%. As an innovative team, we’ve always been very inspired by the disruptive San Francisco tech scene, so it felt like a natural decision to set-up in the Valley, but it’s been years of hard work in the making.”

Paul Cockerton
Paul Cockerton
Categories: US

Hello everyone, I’m Aimee and the newest Junior Account Executive for the Dynamo US office. I wanted to take the time to share my journey to PR and Dynamo!

During my senior year of high school, I spent my time applying as a Pre-Law major. I chose to attend Purdue University in West Lafayette, Indiana; however, I changed my major from Pre-Law to Elementary Education as I had externship during my last semester of senior year teaching at an elementary school.

After two years of attending Purdue, I spent nine months in South Korea teaching English and SAT Writing. I decided teaching was not for me and wanted to pursue a career in law again. I knew that law school was very expensive and decided to join the U.S. Army, so they can pay for law school once my contract was complete. I joined as a Paralegal Specialist so that I would be able to work in the field of law.

After four years of active duty and speaking with my mentors, I realized that my values and personality did not necessarily fit being a lawyer. Family time is extremely important to me and working in an 80+ hours job was not something that seemed fulfilling nor appealing to me. My mentor asked me if I had thought about another job other than being a lawyer. As I replied with working in PR, she got excited and responded with, “That would be a perfect job for you”.

In June of 2014, my contract finished and I moved to San Francisco where I attended City College of San Francisco before I could transfer to a four-year university to major in Public Relations or Communications. After one year of attending CCSF, I applied to The Art Institute of California-San Francisco, since they had an Advertising major. I really liked their academic program as they were more hands-on and could give me more of a real-world experience.

In 2016, I started looking for PR internships to start my career track and development. In February of 2016, I was hired as a PR intern by Big Picture PR, a consumer and fashion boutique agency. I was promoted to their Social Media Specialist and Business Development Associate in May of 2016. I was also hired as a PR Coordinator by Smitten Communications, a consumer tech agency in May of 2016.

In December of 2016, I applied to Dynamo PR after hearing about the agency from Big Picture PR. I was super eager and anxious about getting the job as everything I heard during the interview intrigued me.

Since working at Dynamo, I feel that I am in the right path towards my PR career and development. I am absolutely enjoying the experiences I am having and learning along the way. I wrote my first press release here and got Hermione Granger’s wand because of it!! I am eager to see what the future and Dynamo has in store for me!

Dynamo Team
Dynamo Team
Categories: Culture, US

Around a year ago I attended the launch of the first edition of #FuturePRoof, and was impressed both by how many senior level practitioners were involved, as well as the wisdom of their advice and strategy on running, managing, and developing public relations and marketing. The book contained essential advice for anyone working in PR, and was widely read and shared.

Today we see the launch and release of the follow up, #FutureProof: Edition Two. It’s available on kindle or you can buy a hard copy.

I do have a personal interest in promoting it, as this time round I’ve contributed a chapter on best practice (aka top tips) in crowdfunding, but I think for anyone interested in public relations it’s a great read, informative and useful.

Thanks very much to the founder and editor, Sarah Hall, who crowdsourced 39 essays from luminaries all over the world for this outstanding edition.

In her words: “The success of #FuturePRoof shows that public relations practitioners are aware of the direction of travel and are no longer prepared for other disciplines to eat their lunch. Demand shows professionals want to close their competency gaps in order to provide strategic advice at management level.”

You can follow further conversations about the book with #FuturePRoof

Paul Cockerton
Paul Cockerton
Categories: Opinion, US, tags:

After over a year’s worth of planning, structuring, form-filling, preparation, site visits, meetings, and everything in between, Dynamo is ready to welcome its new little sister – and she has a sunny Californian accent.

With US native Heather and myself making the move from London, Dynamo will be opening its brand new offices at GSVlabs in the gorgeous Redwood City, California. This puts Dynamo in the heart of Silicon Valley; which seems fitting, given our clients, experience, and expertise with tech start-ups.

GSVlabs, our new home, is about 25 minutes south of San Francisco, and prides itself on being a campus of global innovation, hosting tech entrepreneurs, acceleration programs, and key industry events. We couldn’t really have asked for something more ideal!

The US expansion has been a long time coming for Dynamo. We’ve always adopted a Silicon Valley mentality here, with the company operating in a style more akin to Google than what you would see in a typical UK office, albeit with our own quirks. We pride ourselves on creativity, innovation, drive, charisma, and getting the best results, and we see the ‘Dynamo way’ of doing things as key to the success of this extension.

This move is of huge benefit to our clients too. We work with so many companies in the US, so to have a team on the ground here is a no-brainer. Also, we pride ourselves on the fact that Dynamo has become a centre of excellence for crowdfunding, which is an area dominated by innovative West-Coast start-ups. Now we get the added bonus of more face time!

Everyone in the office is excited about this. Heather is from the Bay Area, she’s been back and forth between Cali and London for months now getting this all set up. The fact that she gets to be settled, amongst journalists and companies she has befriended over the years must be a joyous feeling. I’m excited to be taking up a new challenge, and putting my PR skills to the test in a different environment – as well as getting to meet all the people I’ve been mostly on email and phone with for so long. The team is excited – they’ll have somewhere to visit, and it means extra support for clients in different time zones. It really is win-win all round.

The next few months promise to be exciting for Dynamo, so we’ll be sure to check in with y’all with a progress report.

(Although I did promise my mum I wouldn’t start saying “y’all”).

Nick Morey
Nick Morey
Categories: Culture, US