Blog

Category: US

Over the last year we’ve seen an increase in Dynamo’s services by companies who have blockchain-based services or technology, so it a good fit to combine our consumer and tech knowhow, with our crowdfunding experience to offer ICO PR support. Our first publicly announced client is WIZZLE, the globally trusted blockchain service provider with the singular goal of making cryptocurrency accessible to anyone.

Partnering with Goadi, with whom we’ve worked on projects reaching as far back as 2011, we will be running earned and owned outreach; targeting press, influencers and paid media to amplify WIZZLE’s reach and support their initial AirDrop as well as pre-sale and main sale of the ICO. The team will also be supporting on social, managing ad spend and strategy across WIZZLE’s Telegram, Reddit and YouTube channels.

Mark Noorlander, CEO WIZZLE Global N.V., commented: “Dynamo and Goadi provide a perfect comms fit for us, combining an understanding of the crowdfunding and ICO sectors with experience in all of the marketing channels we need to use effectively to achieve our goals, ranging from paid media, community management, through to media and influencer relations. Fundamentally they get and understand our mission and goals, and are best placed to help us succeed and take cryptocurrency to the global stage.”

Paul Cockerton, co-CEO of Dynamo PR, added: “We are at the start of the blockchain era, and there’s no doubt that cryptocurrencies have sparked a gold rush, and yet even with all of the buzz, the concept is still very alien to many. WIZZLE’s mission to make this technology accessible and simple is a game changer. We are thrilled to be part of this revolution and support WIZZLE with their upcoming ICO.”

“Our experience supporting ICOs and Dynamo’s expertise in crowdfunding allows us to create an integrated strategy, ideal for supporting WIZZLE,” said Fiona Chow, Founder of Goadi Consulting. “Cryptocurrencies have a huge amount of potential, which, despite the hype of crypto, has been largely untapped. Together with WIZZLE we will breed understanding of the technology among consumers and enterprises, ultimately driving engagement in crypto and growth of WIZZLE.”

Paul Cockerton
Paul Cockerton
Categories: Crowdfunding, General, Global, US

When we first founded Dynamo we wanted to create an award-winning agency, not just for the work we do, but also for the company itself and how we approach PR. It has been an incredible year, where we have been recognised by multiple industry bodies for how we work.

We kickstarted the year winning PR Week’s Best Place to Work (under 30 employee’s category). We are always looks at ways to improve the workplace and were particularly happy with our approach to diversity, training and flexible working being recognised. We were the first to publish our gender pay gap as well as offer our employees unlimited holidays.

Hot off our win in January, we won PRMoment’s Best Technology PR company. This was the second year of us winning the award and a testament to the hard work and passion our team has for the tech industry. We’ve built world class expertise in a variety of sectors including 3D printing, AI, Machine Learning and edu-tech.

It was also a special year for us as we moved beyond the small agency category, and were awarded with CIPR’s Outstanding Mid-Sized Agency. We are proud to reach this position in the industry for the first time, after being recognised as best small agency. This award highlighted our staff’s creative flair and continued efforts to deliver outstanding work for every client.

We pride ourselves on disruption and improving not only our workplace, but setting a good example to the industry. These wins represent just that.

Peter Bowles
Peter Bowles
Categories: Awards, General, US

CES 2018 is approaching and it’s not long until over 100,000 industry attendees, 67,00 exhibitors and 7,000 press descend on Las Vegas. Throughout the conference centres, hotels and even bars and casinos, companies are poised to show off their latest products and gadgets.

Despite the number of press at CES, it can be extremely hard to get their attention. Here are a few of our tips to help get you in front of the press:

Eureka Park

Many of the big tech companies will have pre-briefed journalists before the show on their announcements. This means that journalists don’t need to head to their stands in the Convention Centres to get their news. Instead, they head to Eureka Park to find out out what the start up companies are doing and to find all the innovative products.

Press events

There are several press events at CES including CES Unveiled which is on Sunday 7th, Pepcom on Monday 8th and Showstoppers on Tuesday 9th. These events are designed for startups to showcase their products to media. Top tier media outlets attend including CNET, Engadget and TechCrunch.

A stand out booth

There are rows upon rows of booths, and all are the exact same design. Avoid having a boring white booth, use color to catch the eye and make sure you’re showing off your product in the best way.

Media list

You can access the list of attending journalists before the show in your online portal. Make sure you download it and look at who is attending. You can create your own target list and reach out to them before the show to let them know where you’ll be.

Practice your pitch

You only have seconds to hook a journalist’s or potential partner’s attention. Practice how you describe it and its key features. If you can succinctly say what’s interesting and how it’s different then a journalist will stick around longer to hear, and see more.

If you are going to be at CES in January, do get in touch if you’d like to meet up!

Artificial Intelligence isn’t new, it’s been around since the 1950s, but it has become one of the most popular buzzwords over the past year. We believe this is because AI has moved beyond the technology industry and the general consumer is now seeing how they can use it within their daily lives.

Gone are the days of AI being seen as a creepy, unnerving robot, now we’re all asking Alexa what the weather’s like outside.

We have already seen how artificial intelligence has the potential to transform and improve our lives. We’ve been working with companies that are leading their fields in AI including Stratagem who are completely disrupting the sports industry, and Speechmatics who are improving speech recognition ahead of the big players like Apple and Google.

AI is only going to expand further, and we’ve launched the first AI division to work with these disruptive companies who are using technology to make a real difference to how we interact with products and services.

Here’s what Benedikt Thuengen, CEO of Speechmatics had to say “Dynamo understand that AI will shape every aspect of how we work with technology in the future. Our technology is helping make speech communication more accessible and widely adopted and will play a huge role in the voice activated future. Dynamo are the perfect partners to communicate our new technology in this space.”

If you’re interested in hearing more about our AI division please don’t hesitate to get in touch.

Paul Cockerton
Paul Cockerton
Categories: AI, General, US

 

For us, this was a particularly special award win. Not only are the CIPR’s one of the most reputable awards in the industry but this year we were presented with the Outstanding Mid-Sized Agency Award, a noble step-up to recent years’ nominations of small agency awards. It’s a terrific achievement and we’re proud to reach this position in the industry for the first time. Being recognised for our work, opening up new and exciting areas and carving our niche within crowdfunding, technology and diversity.

The awards night itself also stood out from the rest – dodgems and a ferris wheel were part of the evening’s entertainment in addition to the usual photobooths and prosecco flowing dinners. Whilst this award was of particular importance to us, we still knew the importance of frantically bumping into colleagues on the dodgems arcade – no HR violations of course.

For us, this award highlights staff’s creative flair for each campaign worked on over the last year as well as their continued efforts and valued relationships with clients. We pride ourselves on disruption and progression and this win represents just that.

A big thank you to everyone at Dynamo for their dedication and hard work, and to the CIPR judges for choosing us as Outstanding Mid-Sized Agency of The Year.

We literally sprinted to the stage just in time to collect our award. Alan from the National Lottery even gave us credit for being good runners too. Here’s the video:

 

Dynamo Team
Dynamo Team
Categories: Awards, General, US

Dynamo Communications new team based out of Silicon Valley has already hit a key milestone with PRWeek US recognizing that the agency has joined the top 50 US tech agencies in its first year of operation, with its US turnover in 2016 reaching over $200,000.

The new US office builds on the work that Dynamo has been doing from the UK, having launched in 2011.

Paul Cockerton, co-CEO, Dynamo comments: “This is a phenomenal start for the new team, outpacing our year one growth in the UK by a factor of over 300%. As an innovative team, we’ve always been very inspired by the disruptive San Francisco tech scene, so it felt like a natural decision to set-up in the Valley, but it’s been years of hard work in the making.”

Paul Cockerton
Paul Cockerton
Categories: US

Hello everyone, I’m Aimee and the newest Junior Account Executive for the Dynamo US office. I wanted to take the time to share my journey to PR and Dynamo!

During my senior year of high school, I spent my time applying as a Pre-Law major. I chose to attend Purdue University in West Lafayette, Indiana; however, I changed my major from Pre-Law to Elementary Education as I had externship during my last semester of senior year teaching at an elementary school.

After two years of attending Purdue, I spent nine months in South Korea teaching English and SAT Writing. I decided teaching was not for me and wanted to pursue a career in law again. I knew that law school was very expensive and decided to join the U.S. Army, so they can pay for law school once my contract was complete. I joined as a Paralegal Specialist so that I would be able to work in the field of law.

After four years of active duty and speaking with my mentors, I realized that my values and personality did not necessarily fit being a lawyer. Family time is extremely important to me and working in an 80+ hours job was not something that seemed fulfilling nor appealing to me. My mentor asked me if I had thought about another job other than being a lawyer. As I replied with working in PR, she got excited and responded with, “That would be a perfect job for you”.

In June of 2014, my contract finished and I moved to San Francisco where I attended City College of San Francisco before I could transfer to a four-year university to major in Public Relations or Communications. After one year of attending CCSF, I applied to The Art Institute of California-San Francisco, since they had an Advertising major. I really liked their academic program as they were more hands-on and could give me more of a real-world experience.

In 2016, I started looking for PR internships to start my career track and development. In February of 2016, I was hired as a PR intern by Big Picture PR, a consumer and fashion boutique agency. I was promoted to their Social Media Specialist and Business Development Associate in May of 2016. I was also hired as a PR Coordinator by Smitten Communications, a consumer tech agency in May of 2016.

In December of 2016, I applied to Dynamo PR after hearing about the agency from Big Picture PR. I was super eager and anxious about getting the job as everything I heard during the interview intrigued me.

Since working at Dynamo, I feel that I am in the right path towards my PR career and development. I am absolutely enjoying the experiences I am having and learning along the way. I wrote my first press release here and got Hermione Granger’s wand because of it!! I am eager to see what the future and Dynamo has in store for me!

Dynamo Team
Dynamo Team
Categories: General, US

Ah, CES – another January, another batch of exciting tech, another return flight with broken bodies (but thankfully, not spirits).

Some things don’t change, but often the lineup of Dynamo attendees does – this time, it was Heather and myself taking up the challenge of dazzling lights and sleepless nights.

Here’s our highlights from the show this year – sadly, getting sprayed with champagne by Lil’ John at Hakkasan didn’t quite make the cut, mostly because Heather is intent on sending him a dry cleaning bill…

Concept Cars

The Mercedes Benz EQ concept car

Top billing had to be, much like 2016, automotive tech. CES has, for the last couple of years, been touted to overtake industry events such the Detroit Auto Show, and 2017 was seen by many as that tipping point. NVIDIA were the stars of the show here, making waves with their partnership with Mercedes on the concept car EQ (pictured), which drew crowds thanks to its sophisticated blend of electro wizardry and aesthetics.

NVIDIA also showcased their partnership with Audi, and revealed their joint commitment to delivering a self-driving car by 2020, complete with fully integrated AI and facial recognition. With many other companies reluctant to commit to a delivery date for their concepts, this partnership boldly revealing such a close date has showed us that the true ‘cars of the future’ are much closer than previously imagined.

Homer, you were ahead of your time, buddy.

World’s Fair

This year saw a much more global feel to previous shows, with 41% of companies exhibiting hailing from China. In addition, this year all Chinese companies weren’t confined to a specific section of the show floor, but rather all booths were intermingled. Also, CES 2017 saw a large influx of French companies, with around 240 hardware companies from the region showing their wares, and actually making up a third of the population of Eureka Park. The trend of growing international diversity year on year at the show is a fascinating development, and from an agency perspective, certainly creates ‘areas to watch’ in terms of innovation and exciting new businesses.

Eureka Park

Although the LVCC played host to the household names and multi-million dollar projects, Eureka Park was, personally, the most exciting part of the show. Cool new ideas – some frivolous, some with potentially useful global impact – were in abundance, with smaller, eager teams excited to show off their game-changing concepts. The techniques each company adopted (in some or all cases) in order to stand out as the next big thing can be broken down into simple categories:

  1. Pushing the capabilities of a current technology e.g. enhanced graphics, improved UI, use of peripherals (particularly in VR, with the use of haptics)
  2. Modifying a current technology to produce different user cases, and subsequently, our understanding of said technologies’ potential eg. a fireplace controlled by music – music driven objects are nothing new, but to be seen with fire was quite the thing, and certainly got us thinking about more capabilities of sound-driven technology
  3. Creating a visual, product driven solution to a previously nebulous concept/software driven project, thus driving forward consumer understanding – a great example of this is in the below picture, which we’ll leave you with. I jumped out of my skin when I saw this 3D face scanning booth (and the people at the booth got a good laugh at my expense).

Proving that heads on spikes that can be futuristic as well as historical.

We all know about face scanning, but to see a very realistic head on a spike is both disconcerting and intriguing – especially when you realise the model it’s based on (and the creator) is there watching your reaction! He was nice enough to pose for a photo though, so I didn’t feel completely embarrassed.

So we’re already looking forward to next year’s show now, and whether we’ll be driving more underwater 4K cameras, or learning more about pyjamas that energise you while you sleep, I’m confident that whichever capacity we’ll be attending in, and whoever we’re working with, it’ll certainly be memorable (apart from the blurry evening parties bit).