Dynamo updates its Gender Pay Gap data for 2017

Starting from 5 April earlier this year, companies with more than 250 employees have 12 months in which to publish their pay gap data. Expect a flurry of news around 5 April 2018, when no doubt most companies will wait to reveal their results. At Dynamo, we have voluntarily revealed our statistics since 2015.

We continue to be very supportive of the PRCA, our PR trade body, as they continue to promote gender equality, making it a requirement of its CMS standard for agencies to report their pay gap. You can read their full report here or blog post.

At Dynamo, we firmly believe that equal work deserves equal pay. We continue to make great efforts to maintain our high standards, but also have worked, and will continue to work, with other companies to help them not only measure their gender pay gap, but also understand the obvious and non-obvious reasons as to why it exists, and what can be done to reduce it.

So in our third year of measuring, where is our pay gap?

“Comparing like for like, in any particular job title role, on average men’s hourly pay is exactly the same as women’s hourly pay at Dynamo PR”

This means that at Dynamo on average men earn the same as women within roles. This is unlike the PR industry, where men overall earn £10,000 more than women in the same roles.

This is a great result for Dynamo where the pay gap last year was 0.35% (and 0.50% the previous year). But we’re mindful that this can change – not because we think that we have any conscious or unconscious bias – but because within any salary band for a role staff may progress at different rates and develop different levels of skills and experience which will be reflected in pay.

Secondly, we found:

“Overall, women’s salaries are 3.7% higher than men’s salaries”

This would normally indicate a bias towards pay for women, however we do currently have more women in senior roles than men, and given the parity of salaries within job titles this is acceptable.

We’re very pleased with this result, and will continue to report annually. As per the previous years, we don’t think we should be just one of a few agencies to report on pay gaps, so we want to say how proud we are to be members of the PRCA who is also leading the charge to improve equality and fairness in the workspace.

Paul Cockerton
Paul Cockerton
Categories: Culture

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