Tag Archives: Consumer PR

We’re beyond happy that our work late last year to help our VR client Pimax fund over $4million has picked up multiple awards at last night’s #In2Sabre awards ceremony, put on by The Holmes Report.

At the event held in New York, PR companies vied for trophies in categories ranging from innovation in PR, through to employee engagement.

Dynamo was shortlisted for four categories, and by the end of the night we had won three! We picked up awards for best Technology, best Lean Marketing, and best Crowdfunding / crowdsourcing campaigns.

If you’ve a consumer tech product you’re thinking of crowdfunding, do get in touch

 

Nick Morey
Nick Morey
Categories: US, tags: ,

It’s no secret that crowdfunding is going through a turbulent time. We’ve seen very high profile campaigns not deliver to backers despite raising millions. It’s understandable that people have become more sceptical of crowdfunding campaigns and whether campaign creators can deliver on their promises.

Despite this, 2017 has been our most successful year of crowdfunding since we launched the world’s first crowdfunding division four years ago. This year we’ve worked on several multi million dollar campaigns including TicWatch ($3.2m), Bluesmart 2.0 ($2m) and Pimax ($4.2m).

So how did we do this? It’s all about understanding how perceptions have changed and working with your community. It’s important to build trust, showcase your product in an engaging way and share the process to get to this point. Clear communications with your community is necessary. You need to talk to them before you launch, show them the product at events and listen to what they have to say.

You can read more about our work with Pimax, the 8k VR headset, and what we did to help them raise over $4million to beat Oculus here.

Ellen Powell-Chandler
Ellen Powell-Chandler

We are so excited to announce that we’re now working with British bag and accessories brand, KNOMO, to lead the business’ ongoing media relations going into 2017. Designed to cater to the workers of the future who are increasingly carrying out their day jobs on the move, KNOMO has pioneered a stylish ecosystem of bags and accessories that perfectly blends technology and fashion.

Kicking off with the announcement of KNOMO’s £3 million funding round, Dynamo will be continuing media relations for consumer and fashion audiences, with a digital and technology focus. Here’s what Howard Harrison, the CEO at KNOMO, had to say:

“Dynamo, with their proven experience in the consumer sector and technology expertise were the clear choice as we came to select an agency. Their team, as an extension of our own, will help us to take KNOMO to the next level of awareness in fashion and consumer tech industries.”

The KNOMO team will be led by Erin Rigby, Senior Account Manager here at Dynamo. She added, “KNOMO is leading the way in creating accessories for the workers of the future. They are not only making an impact here in London but across the pond in the US now. We’re pleased to be working with KNOMO at such an exciting time for them”.

Keep your eyes peeled for upcoming KNOMO features!

Dynamo Team
Dynamo Team
Categories: Clients, News, tags:

London Games Festival, a new annual event to celebrate the games industry’s huge cultural and economic impact right here in London, hosted a Virtual Reality Summit this week.

I was on the ground listening to speakers talk about all things VR – everything from how games, film and VFX collide, to how developers work behind the scenes to create amazing VR, to the challenges we face with the ever-growing VR market.

Here are my five key takeaways from the first ever London Games Festival VR Summit:

VR is big business – and will get bigger

More than $250million was invested in software alone from VCs to the VR industry in 2015. China is a market to watch as its games market is already worth 22 billion dollars, and large Chinese companies are getting in on the VR game which we will be able to tap into. However, VR brands and companies need to think about the end experience. People will only spend money in VR if it’s on things they care as much about as the things they have in real life.

The industry must learn to share

The idea that developers must share ideas for the VR industry to progress was a key theme. “People who go it alone will fail”, states Sam Gage from previsualization company The Third Floor. People working in VR should even consider sharing their data online for those in the community to help improve on their work; solving problems that they themselves missed.

We can solve VR sickness

Queasiness is still a problem for some VR users, but there are ways this can be controlled with session length, reduced lag and expectation managing. Matthew Newcombe at Ustwo explained how when making Land’s End it was key is for the player to transport to their destination with intuitive “gaze points”. VR should feel comfortable and autonomous, as though if you want to go somewhere you can, but with gentle encouragement to stay within the right space (just as players solve puzzles in a cylinder shape in Land’s End).

Matthew Newcombe from Ustwo speaking honestly about VR development at the VR Summit

Matthew Newcombe from Ustwo speaking honestly about VR development at the VR Summit

VR is still in its infancy

NVIDIA’s Phil Scott argued that VR is not a revolution, but the start of an evolution. We haven’t had the “Mario 64” moment yet – the culturally defining peak that people resonate with. While the Sci Fi London Film Festival shared a rather dark video about how the layers of VR reality could affect us, others warned that we need to nail the basics of VR before getting too ambitious, lamented over the possibility of a VR system untethered from wires, and imagined a new kind of shared, social VR experience.

The quiet renaissance

One of the final thoughts of the day came from Herman Narula, CEO at Improbable. He talked of a subtle shift in the industry – a quiet renaissance in VR, a new freedom in making the game world come to life. VR demands new ways of telling stories from developers. Just as NVIDIA’s Everest demo is hailed as a great example of how VR can convey real experiences, developers are now having to rethink how gamers experience a narrative – how VR as a new medium can tell stories in a new language, and for a potentially new audience.

For those of you keen to explore other VR events on offer, why not head over to Bristol’s VR World Congress next week, Storytelling in VR on 26 April or VRX in London next month, to name a few.

Dynamo Team
Dynamo Team
Categories: Opinion, tags: ,

We’re delighted to announce our latest client, Canonical. We’ll be working with them to bring Ubuntu, one of the biggest names in open source software, to a wider audience.

The leading OS for PC, tablet, phone and cloud, Ubuntu’s open source software platform is used in consumer and B2B areas. Often used as an alternative operating system to Windows or Mac, Ubuntu is the world’s most popular open source OS for both development and deployment, from the data centre to the cloud.

Dynamo will advise on events and opportunities that highlight Ubuntu’s many use cases to a consumer audience and focus on expanding awareness of the number of different platforms it runs on.

Caroline Tarbett, PR and AR Manager at Canonical, said:
“We picked Dynamo because they nailed our brief, understood our challenges and most closely match us in terms of culture and outlook. We have a huge opportunity to bring the Ubuntu brand to a broader community of consumers and Dynamo is the agency best suited to help us achieve this.”

Paul Cockerton
Paul Cockerton
Categories: Clients, News, tags:

The Holmes report has just published the fourth edition of its creative index of PR companies worldwide, ranking Dynamo third in the world when adjusted for headcount.

We’re of course delighted by this ranking, reflecting the effort we put into our clients work in the belief that a thoughtful, creative approach to everything we do underpins outstanding results.

If you’re looking for a creative PR company that can create some magical results for you, get in touch. We’re a rapidly growing agency with staff based in Europe and North America. If you’re looking for a job, then check out current vacancies, but we’re always open to random approaches.

The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2015 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.

Paul Cockerton
Paul Cockerton
Categories: News, tags:

IFA sometimes feels like Groundhog Day. The beginning of September always brings with it a wave of new consumer technology product launches and clearing up rumours, which makes it a busy time for tech fans, allowing IFA, Europe’s largest consumer electronics exhibition and the smaller cousin to CES in Las Vegas, to dominate global tech news during this time.

As electronics companies wrestle to position their products in the forefront of consumers minds, here’s a quick roundup for those who didn’t quite convince their boss to book them a flight to Berlin.

Advancement in 4K

Moving beyond your television, 4K is now becoming the next big thing in smartphone technology.

With Sony showing off their new line of Xperia Z5 smartphones, of which there are three, the Z5 Premium boasts an eye-watering 4K (3840×2160) screen for those times that you really want to show off your ludicrously high definition screen to friends and family. Are they waterproof you ask? Why yes, yes they are.

Wearable technology still a safe bet

With exciting new smartwatches being announced from the likes of ASUS, Motorola and Huawei, the name of the game this year is having a round face and a more luxurious quality.

Samsung show a clear step forward with their seventh version of a smartwatch Samsung Gear S2. Allowing for a round display and two models, Samsung is trying to punch with the likes of Apple in the space which might prove difficult as the Apple Watch was highly prominent on the wrists of those attending.

While you were sleeping

One trend that is appearing at IFA this year is the use of technology to track your sleeping patterns by placing devices in bed with you and watching you sleep (ala the Samsung SleepSense).

SevenHugs is a good example of this new trend as they are showcasing their hugOne device that allows the entire family to monitor their nightly escapades, humidity, temperature, and air quality.  The hugOne then gives the user a clear tracking method to move users to a informative and restful nights sleep.

Who took home the prize?

While Sony dominated conversations in the Press Room with their Z5 Premium phone, it was Apple who took the prize even though they don’t have a presence at IFA, as talk of their upcoming announcement next was the topic of choice.

This might be an indicator of the what people thought of the large announcements this year, and perhaps the word “lackluster” was used in various conversations, but it seems although Apple might not attend IFA, they don’t have to in order to be news.

Dynamo Team
Dynamo Team
Categories: Opinion, tags: ,

We’re delighted to announce that we’ve signed HotelTonight to our rapidly expanding client roster. Over the upcoming months, and tying into their first tube campaign, Dynamo will be working across a range of creative consumer, corporate, and trade campaigns targeting UK growth for HotelTonight.

If you’d like to try it out, you can get £20 of your first hotel booking – you can download it for iPhoneAndroid or Windows. and make sure you use promo code TRYUS.

Peter Bowles, co-CEO at Dynamo PR, commented:

“The travel and hospitality space is incredibly competitive and HotelTonight has come along and shaken it up. We’ve already spoken to many people about their experience using the app and everyone who gives it a go just loves it.  It’s now our job to make sure even more people hear about it, download and use.  Helping bring HotelTonight to the attention of a wider audience and tackling some of the issues in this space will be great fun and hugely interesting, especially as many of the incumbents seem to be stuck with the innovators dilemma.”

Elliot Adams, ‎Director of International PR at HotelTonight added:

“Our key goal is to build brand awareness for HotelTonight’s unique brand of spontaneous hotel booking while prompting the British public to plan less and live more. The fact we are an app-only hotel reservation platform is very unique, and we are convinced that Dynamo’s experience, creativity and track record will help us achieve this goal. We look forward to working with them in our quest to bring our brand of disruption to the travel industry.”

Paul Cockerton
Paul Cockerton
Categories: Clients, News, tags: