Tag Archives: Consumer PR

Adding to our growing list of audio clients, Dynamo have been  appointed by Chicago based audio company Gramovox, to handle the launch of the their Floating Record™ vertical turntable.

The Gramovox Floating Record™ is a high-performance turntable that plays records vertically through built-in, dynamic full-range speakers. Prior to their vertical turntable, last year Gramovox launched a Bluetooth Gramophone, dubbed the ‘modern gramophone’, which they also launched on Kickstarter.

Peter Bowles, co-CEO and co-founder at Dynamo PR, comments:

“Working with products that are innovative and have the wow factor get us excited, and who doesn’t secretly want a floating vinyl player in their home. Pavan is a real entrepreneur and his creative spirit resonates with everything we do at Dynamo, and we’re looking forward to working closely with him.”

Bapu, co-founder and CEO of Gramovox added:

“Our first Kickstarter campaign raised a quarter of a million dollars and we wanted to raise more. Dynamo’s track record is brilliant and with their support we’ve already achieved far beyond what we had ever hoped and love their creativity and passion for our project.”

Other recent Dynamo audio clients include Native Union, AUMEO and HTC, launching the Gramohorn II.

Paul Cockerton
Paul Cockerton
Categories: Clients, News, tags: ,

Taking place in Los Angeles, the Electronic Entertainment Expo (E3) is the world’s premier trade show for the games industry. This year over 52,000 people attended – even Kanye West made an appearance (playing Street Fighter V behind a privacy screen, so I’m told).

Blockbuster game announcements included Fallout 4, Halo 5, Uncharted 4, Lara Croft’s next adventure and a new game in the Gears of War franchise. Design led games include Unravel, Abzu, The Last Guardian. And for a dose of nostalgia, it was all about the Final Fantasy 7 remake.

I was on the show floor checking out the best that the industry had to offer, with a team supporting from our UK HQ. Here are some of the top trends we spotted this year.

Virtual Reality

Microsoft had previously revealed an Oculus Rift tie-up and at E3 they announced a Valve partnership, meaning its HTC Vive VR headset will work on Windows 10. The company also revealed a new live demo of its Hololens augmented reality headset running Minecraft.

Everyone from Paper Crane in the Indie Cade area (a section of the showfloor showcasing indie games) to our client FOVE, who were showing off their eye-tracking VR technology, show that that fans are eager for an immersive gaming experience and see if it lives up to the hype.

May the E3 force be with you

Star Wars fans – which includes most of the Dynamo office – were finally able to see the long awaited Star Wars Battlefront gameplay footage.

EA demoed the Battle of Hoth, available November 17 (one month before the new Star Wars film debuts in cinemas). You can play as Luke and Darth Vader among other Star Wars characters, and gamers will be pleased to see that it actually looks damn pretty good.

Release date anticipation

Sony announced a remake of Final Fantasy 7 with no actual release date, Uncharted 4 and The Last Guardian have long awaited launches, and some were even shown for the second year running at E3 with no nearby official release.

This approach which was more prevalent in 2015 gives game developers a chance to get it right and give fans what they want.

Power to the creative gamer

With PC gaming and its penchant for user-created content on the rise, this year we saw its impact spread to other platforms.

LittleBigPlanet developer Media Molecule revealed Dreams, and Bethesda is offering more scope for user mods after the success of Skyrim (cheeeese?). Other games include GTA V, Fallout and Doom.

On the consumer side is Nintendo’s Mario Maker, where I created my own 2D levels in the style of various titles from across the series’ history. Our client Bloxels also demoed their “build your own videogame” Kickstarter project.

Making gaming more inclusive

Horizon and ReCore featured female protagonists in their debut trailers, Assassin’s Creed Syndicate and Dishonored 2 now have female protagonists too.

EA, as well as revealing that the new FIFA 14 release will have “interception intelligence” to improve gameplay mechanics, also announced in a first for the soccer franchise that there would be female teams.

To many this is a welcome change, showing that the industry is moving in right direction and opening gameplay out to become more inclusive.

So who won?

There are a ton of articles as to who “won”  E3 and it is reckoned to be one of the strongest E3s in quite a bit. In my view, it is ultimately the gamers who won, after all we all want to engage and excite them.  A great tool we use for some of our clients is Brandwatch, and here is its analysis looking at social to find E3’s winner.

Dynamo Team
Dynamo Team
Categories: Opinion, tags: ,

Dynamo won double at the SABRE EMEA Awards last night, taking home two Gold SABRE Awards for our work in financial communications and also consumer tech hardware PR. These two awards add to two In2Sabre awards gained earlier this year for crowdfunding and PR SEO.

Both Golds were awarded for our work on the launch of the M3D which helped the M3D team gain international top-tier coverage and raise its funding total in just 11 minutes.

The SABRE’s defined the Financial Communications category as “investor relations or financial media relations designed to reach shareholders and other financial stakeholders.” Dynamo’s campaign did just that, breaking the record for being the fastest funded Kickstarter of all time, and resulting in M3D’s Micro printer going into production with over 11 thousand backers.

Including launching the Micro, Dynamo has now raised over $15 million on crowdfunding platforms for our clients. To find our more about our award winning team, why not say hello.

 

Dynamo Team
Dynamo Team
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Winning Best Consumer Launch at the internationally esteemed PRWeek Global Awards 2015, last night we walked away with the gong for our launch of The Micro 3D Printer.

Dynamo’s strategy for the PR launch included careful refinement at all elements of the communications campaign, from pledge level strategy, page creation, video production through to identifying audiences most likely to buy, and the media to reach them.  In the run up to launch we demonstrated the capabilities of the 3D printer in a fun and unusual way by printing chocolate moulds of media titles and logos, including Popular Science, Wired and Engadget, amongst others.

Achieving global press, broadcast and social media coverage, The Micro hit its $50,000 target in just 11 minutes (making it the fastest funded Kickstarter to date) and went on to raise $1m in 25 hours, faster than the Pebble Watch (28 hours).

On a night that recognised talent and global PR campaigns from around the world, it was an honour for our work to be shortlisted alongside Toyota, Procter & Gamble and Ford, and a great achievement to win the best global consumer launch for 2014.

 

 

Dynamo Team
Dynamo Team
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We’re delighted to learn today that we’ve been shortlisted for 9 PR agency and campaign awards from PRMoment, one of the most liked and read PR publications in the UK. There were over 600 entries for the 2015 awards, and Dynamo has been picked as a finalist in the following categories:

– Best use of evaluation for our Bathroomsweets.com campaign for Bathrooms.com
– Financial campaign of the year for our crowdfunding campaign for M3D which raised over $3 million
– Consumer PR campaign of the year, again for our Bathrooms.com campaign
– Media relations campaign of the year, for M3D
– Low budget campaign of the year, for M3D
– Small agency of the year
– Consumer PR agency of the year
– Integrated agency of the year
– Technology agency of the year

The winners will be announced in March, and you can see the full shortlist (and who we’re up against ) here.

Paul Cockerton
Paul Cockerton
Categories: News, tags: ,

We’re delighted to announce that Attraction World, one of the world’s leading theme park and attraction ticket specialists, have appointed Dynamo PR to handle their consumer PR, to increase brand awareness of their ticketing sites AttractionTix.co.uk and Floridatix.com.

Sitting within Dynamo PR’s Digital division, the team will be tasked to generate news and creative campaigns with the aim to grow the brand awareness among a wider audience of UK consumers.

Launched in 2006, Attraction World is an award-winning theme park and attraction ticket specialist who supplies tickets to the world’s leading travel agents. The agency team will be led by Jonny Stanton, Account Manager, and report to Attraction World’s Simon Applebaum, Consumer Marketing Director.

Lexi Mills, Head of Digital, Dynamo PR, commented:

“Attraction World are already well established in their industry as a leading specialist and it’s going to be our job to share their story with the wider consumer market. We’re all looking forward to an exciting ride!”

Simon Applebaum, Consumer Marketing Director at Attraction World added:

“We chose Dynamo because of their unique understanding of both the print and digital PR spheres, and the need for brands to be storytellers through all of their activity. Their creativity and excitement for our business shone through and we look forward to working alongside them.”

Dynamo Team
Dynamo Team
Categories: Clients, News, tags: , ,

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

As a CES virgin, I did my research before flying out to Sin City and arrived prepared.

But Las Vegas’ Consumer Electronics Show (CES to you and I) only becomes real once you’ve queued for 20 minutes and your press pass is around your neck.

So, this is what I learned from this year’s show: 

  1. Drones are taking over the world

For the very first year, CES had a dedicated area for ‘Unmanned Systems’, featuring drones in every shape and size; remote-controlled, autonomous, selfie-taking – you name it, there was a drone for it. I was fortunate enough to visit the Nevada desert with our client Hexo+, the world’s first self-flying camera, which was competing with AirDog, both autonomous drones, controlled via a smartphone and Bluetooth GPS, making drone filming and flying accessible for everyone.

  1. Kickstarter projects are on the rise

From crowdfunded drones, to smart inner-soles, to electric skateboards, there was a noticeable number of Kickstarter and Indiegogo stickers on company booths this year, promoting how they had launched their products, or if in prototype stage were planning to launch them. Indiegogo even manned its own stand this year, showcasing successful projects.

  1. Car tech is accelerating

Traditionally the biggest stands at CES are the largest tech companies but you certainly couldn’t miss seeing something automotive technology-related at this year’s show. BMW’s i3 electric cars displayed how they can find a parking space by themselves, while Audi’s autonomous A7 roamed the streets, and Ford announced a number of smartcar initiatives.

  1. Sony is in action mode

Is Apple planning a wearable camera? Who knows, but Sony could be one step ahead with its 4K handheld action cam offering. Sony had a big celebrity win through legendary skateboarder Tony Hawk unveiling its slick-looking water/shock/freeze-proof GoPro rival, which got the media seriously talking.

  1. Wearable tech is becoming more fashionable

Designs of many smartwatches have remained the same, however the Withings Activité Pop caught my eye, and was descried by TechCrunch as “one of the best-designed activity trackers to ever come to market”. Jaybird’s Reign is also very slick, but if you are more concerned about your pet’s health then perhaps you should invest in a FitBark, which tracks your dog’s fitness. Woof woof.

Despite some disappointment over no major announcements from the likes of Samsung, the forward-thinking innovation revealed by new start-ups on the scene and the large car manufacturers made CES 2015 a worthwhile visit, and the ultimate tech-filled start to 2015.

Dynamo Team
Dynamo Team
Categories: Opinion, tags: ,

We’ve today announced the launch of a new team focusing on wearable tech and smart home technology, after signing NYC based Bluesmart, the world’s first smart, connected suitcase.

The new Wearable Tech and Smart Home team will focus on the latest connected consumer technology products and launches from around the world. The team have also already signed a number of new companies to further expand the division which already includes Digitsole, the first interactive insole that combines the functions of a smart watch with heating capabilities and Atlanta based LightFreq, the multi-functioning light bulb with a built in audio speaker.

Heading up the team, Ellen Powell-Chandler explains: “Our homes and lives are becoming more connected. Different industries, whether it is technology, design or fashion, are battling to help us live and work smarter. Consumers are increasingly wearing fitness trackers and expecting their smartphone to be able to control their home. As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives.”

The wearable technology industry is growing quickly with figures indicating that one in ten consumers want a wearable tech device and volumes shipped reaching close to half a billion by 2018. The Smart Home sector is flourishing as it is predicted to grow to $7.8 billion in the US alone by 2019.

Paul Lamkin, editor and founder of Wareable.com welcomed the new team: “Dynamo are on the ball when it comes to predicting future areas of consumer tech growth. Wearable tech will increasingly need top PR experts to talk to titles like ours, so it’ll be a specialist team to watch.”

The team have helped Bluesmart raise over $1,000,000 on crowd-funding site Indiegogo – making it one of the top 25 most funded campaigns on the platform since launch.

Alejo Verlini, co-founder of Bluesmart in New York, said “The Dynamo team have a great reputation for launching smart technology and driving targeted sales around the world. It’s clear that everything from our luggage to our pets will be connected by our phones or our watches, so we’re excited to work with an awesome team that understands the future and what people are experiencing in this new era.”

Paul Cockerton
Paul Cockerton
Categories: News, tags: ,