Tag Archives: Crowdfunding

We’re beyond happy that our work late last year to help our VR client Pimax fund over $4million has picked up multiple awards at last night’s #In2Sabre awards ceremony, put on by The Holmes Report.

At the event held in New York, PR companies vied for trophies in categories ranging from innovation in PR, through to employee engagement.

Dynamo was shortlisted for four categories, and by the end of the night we had won three! We picked up awards for best Technology, best Lean Marketing, and best Crowdfunding / crowdsourcing campaigns.

If you’ve a consumer tech product you’re thinking of crowdfunding, do get in touch

 

Nick Morey
Nick Morey
Categories: US, tags: ,

It’s no secret that crowdfunding is going through a turbulent time. We’ve seen very high profile campaigns not deliver to backers despite raising millions. It’s understandable that people have become more sceptical of crowdfunding campaigns and whether campaign creators can deliver on their promises.

Despite this, 2017 has been our most successful year of crowdfunding since we launched the world’s first crowdfunding division four years ago. This year we’ve worked on several multi million dollar campaigns including TicWatch ($3.2m), Bluesmart 2.0 ($2m) and Pimax ($4.2m).

So how did we do this? It’s all about understanding how perceptions have changed and working with your community. It’s important to build trust, showcase your product in an engaging way and share the process to get to this point. Clear communications with your community is necessary. You need to talk to them before you launch, show them the product at events and listen to what they have to say.

You can read more about our work with Pimax, the 8k VR headset, and what we did to help them raise over $4million to beat Oculus here.

Ellen Powell-Chandler
Ellen Powell-Chandler

Around a year ago I attended the launch of the first edition of #FuturePRoof, and was impressed both by how many senior level practitioners were involved, as well as the wisdom of their advice and strategy on running, managing, and developing public relations and marketing. The book contained essential advice for anyone working in PR, and was widely read and shared.

Today we see the launch and release of the follow up, #FutureProof: Edition Two. It’s available on kindle or you can buy a hard copy.

I do have a personal interest in promoting it, as this time round I’ve contributed a chapter on best practice (aka top tips) in crowdfunding, but I think for anyone interested in public relations it’s a great read, informative and useful.

Thanks very much to the founder and editor, Sarah Hall, who crowdsourced 39 essays from luminaries all over the world for this outstanding edition.

In her words: “The success of #FuturePRoof shows that public relations practitioners are aware of the direction of travel and are no longer prepared for other disciplines to eat their lunch. Demand shows professionals want to close their competency gaps in order to provide strategic advice at management level.”

You can follow further conversations about the book with #FuturePRoof

Paul Cockerton
Paul Cockerton
Categories: Opinion, US, tags:

Adding to our growing list of audio clients, Dynamo have been  appointed by Chicago based audio company Gramovox, to handle the launch of the their Floating Record™ vertical turntable.

The Gramovox Floating Record™ is a high-performance turntable that plays records vertically through built-in, dynamic full-range speakers. Prior to their vertical turntable, last year Gramovox launched a Bluetooth Gramophone, dubbed the ‘modern gramophone’, which they also launched on Kickstarter.

Peter Bowles, co-CEO and co-founder at Dynamo PR, comments:

“Working with products that are innovative and have the wow factor get us excited, and who doesn’t secretly want a floating vinyl player in their home. Pavan is a real entrepreneur and his creative spirit resonates with everything we do at Dynamo, and we’re looking forward to working closely with him.”

Bapu, co-founder and CEO of Gramovox added:

“Our first Kickstarter campaign raised a quarter of a million dollars and we wanted to raise more. Dynamo’s track record is brilliant and with their support we’ve already achieved far beyond what we had ever hoped and love their creativity and passion for our project.”

Other recent Dynamo audio clients include Native Union, AUMEO and HTC, launching the Gramohorn II.

Paul Cockerton
Paul Cockerton
Categories: Clients, News, tags: ,

Dynamo won double at the SABRE EMEA Awards last night, taking home two Gold SABRE Awards for our work in financial communications and also consumer tech hardware PR. These two awards add to two In2Sabre awards gained earlier this year for crowdfunding and PR SEO.

Both Golds were awarded for our work on the launch of the M3D which helped the M3D team gain international top-tier coverage and raise its funding total in just 11 minutes.

The SABRE’s defined the Financial Communications category as “investor relations or financial media relations designed to reach shareholders and other financial stakeholders.” Dynamo’s campaign did just that, breaking the record for being the fastest funded Kickstarter of all time, and resulting in M3D’s Micro printer going into production with over 11 thousand backers.

Including launching the Micro, Dynamo has now raised over $15 million on crowdfunding platforms for our clients. To find our more about our award winning team, why not say hello.

 

Dynamo Team
Dynamo Team
Categories: News, tags: ,

We’re delighted to learn today that we’ve been shortlisted for 9 PR agency and campaign awards from PRMoment, one of the most liked and read PR publications in the UK. There were over 600 entries for the 2015 awards, and Dynamo has been picked as a finalist in the following categories:

– Best use of evaluation for our Bathroomsweets.com campaign for Bathrooms.com
– Financial campaign of the year for our crowdfunding campaign for M3D which raised over $3 million
– Consumer PR campaign of the year, again for our Bathrooms.com campaign
– Media relations campaign of the year, for M3D
– Low budget campaign of the year, for M3D
– Small agency of the year
– Consumer PR agency of the year
– Integrated agency of the year
– Technology agency of the year

The winners will be announced in March, and you can see the full shortlist (and who we’re up against ) here.

Paul Cockerton
Paul Cockerton
Categories: News, tags: ,

We’ve today announced the launch of a new team focusing on wearable tech and smart home technology, after signing NYC based Bluesmart, the world’s first smart, connected suitcase.

The new Wearable Tech and Smart Home team will focus on the latest connected consumer technology products and launches from around the world. The team have also already signed a number of new companies to further expand the division which already includes Digitsole, the first interactive insole that combines the functions of a smart watch with heating capabilities and Atlanta based LightFreq, the multi-functioning light bulb with a built in audio speaker.

Heading up the team, Ellen Powell-Chandler explains: “Our homes and lives are becoming more connected. Different industries, whether it is technology, design or fashion, are battling to help us live and work smarter. Consumers are increasingly wearing fitness trackers and expecting their smartphone to be able to control their home. As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives.”

The wearable technology industry is growing quickly with figures indicating that one in ten consumers want a wearable tech device and volumes shipped reaching close to half a billion by 2018. The Smart Home sector is flourishing as it is predicted to grow to $7.8 billion in the US alone by 2019.

Paul Lamkin, editor and founder of Wareable.com welcomed the new team: “Dynamo are on the ball when it comes to predicting future areas of consumer tech growth. Wearable tech will increasingly need top PR experts to talk to titles like ours, so it’ll be a specialist team to watch.”

The team have helped Bluesmart raise over $1,000,000 on crowd-funding site Indiegogo – making it one of the top 25 most funded campaigns on the platform since launch.

Alejo Verlini, co-founder of Bluesmart in New York, said “The Dynamo team have a great reputation for launching smart technology and driving targeted sales around the world. It’s clear that everything from our luggage to our pets will be connected by our phones or our watches, so we’re excited to work with an awesome team that understands the future and what people are experiencing in this new era.”

Paul Cockerton
Paul Cockerton
Categories: News, tags: ,

Today we are very excited to announce that Dynamo has helped raise over $9 million in crowdfunding for our clients, having launched our dedicated Kickstarter division in February last year!

The division was the first of its kind to be launched by a PR company globally and concentrates on projects launching on crowdfunding websites such as Kickstarter, Indiegogo and Pozible to reach their funding targets through media coverage and careful messaging. A huge part of what we do is offer advice to companies looking to understand the process required when crowdfunding a product or idea.

The first Kickstarter we worked with was 3Doodler, the world’s first 3D printing pen, which gained over $2.3 million (£1.4 million) of funding within a month to become one of the top 25 projects. Since then we’ve gone on to help M3D hit $3.4 million and become the most widely ordered 3D printer of all time, as well as work with more recent projects Carvey ($666,408 and counting) and Bluesmart ($766,999 and counting) who still have active campaigns on Kickstarter and Indiegogo, respectively.

Digitsole, a smart shoe sole with an accompanying app, is another recent successful project we’ve launched on Kickstarter. Karim Oumnia, Founder of Digitsole, said:

“We chose to work with Dynamo PR for the launch of Digitsole and we couldn’t be happier with the results and press coverage including Engadget, TechCrunch, Daily Mail and Metro. It was very important for us to feature in technology, national and lifestyle publications to attract an international audience, which Dynamo more than delivered.”

Indiegogo launched its international crowdfunding platform back in 2008 and was one of the first sites to offer crowdfunding. The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to order a project or a product can donate and receive a gift rather than an equity stake in the company.

The crowdfunding website Kickstarter has steadily grown since its launch in 2009. It gained widespread attention for funding the Pebble watch, which earned $10.2 million (£6.5 million) of start-up cash, as well as funding the production of a movie based on the popular TV series ‘Veronica Mars’ with distribution support from Warner Bros.

Do you have an idea you want to crowdfund? Interested in working with us? Get in touch at hello@dynamopr.com!

Dynamo Team
Dynamo Team
Categories: News, tags: