Tag Archives: Crowdfunding

Last night at the FreshAwards, held in Manchester, saw Dynamo pick up another award for media relations for our Kickstarter and Crowdfunding PR team, this time for its work with client M3D, where we raised $3,401,641 in funding for the world’s first consumer 3D printer on Kickstarter.

The judges commented:

Exceptional strategic thinking early on in the process enabled Dynamo to create a campaign that included all of the key elements and approaches, which reached their target audience and broke all records for crowd source funding, making a huge impact for their clients.

Fresh is an independently owned organisation and has a passion for creativity and innovation in the Creative, Communications, Digital and Media arenas in the UK and Ireland.

Established in 2003, Fresh is now regarded as an important highlight in the industry calendar, with an original approach and a policy of keeping the process of entering awards as transparent and as simple as possible.

Paul Cockerton
Paul Cockerton
Categories: News, tags:

On November 6th, Dynamo PR’s Head of Consumer Technology and Kickstarter, Heather Delaney, will give a crowdfunding PR masterclass for mobile brands in Bern, Switzerland.

Attendees will benefit from Heather’s experience gained from leading some of the world’s most successful crowdfunding campaigns, which have helped Dynamo’s clients raise $8,988,078 in funding during the last 18 months.

Heather will go through common errors that often result in the failure of funding campaigns on platforms such as Kickstarter and Indiegogo, and share tips on what you should focus efforts on to maximise media interest, and drive backers to commit funds. You can buy tickets here.

Heather’s masterclass takes place at the annual Mobicamp event in Bern, Switzerland, a one day of plenaries and workshops where speakers share their knowledge and experience on everything from telecoms and software, the ever changing mobile ecosystems and app economy, to the entry of wearable technology from some of the world’s leading brands.

Mobicamp has been running since 2011 and sells out each year, although Early Bird tickets for this year’s event have sold out you can still buy one of the last remaining tickets here.

Dynamo PR is a sponsor of the event, other sponsors include SwissCom and CTI Invest.

Dynamo Team
Dynamo Team
Categories: Opinion, tags:

Following a successful Kickstarter project, Ractiv hired Dynamo to launch their renamed modern day mouse, Touch+, by targeting consumer and technology media. Dynamo set up a West Coast USA media tour, developed a launch media plan, managed worldwide press outreach, as well as providing website and video development, social media and SEO services for the client.

Darren Lim, Ractiv Co-Founder, explains: “Touch+ only uses two normal cameras, so the magic happens in the software. While 3D tracking tech is fun to play with, Touch+ is the first to give it a very practical application that everyone loves using: multitouch. After more than 50 years of relying on the mouse, we’re excited to offer a form of interaction that’s simple, comfortable, and full of possibilities. We hope Touch+ will lead the way in showing how much more we can achieve by bringing multitouch and gestures to computers and other devices”.

The launch, on 5th August, has already seen widespread tier one consumer media coverage across UK, US, China, Canada, Spain and Japan including EngadgetDaily MailTom’s HardwarePC WorldThe Next WebSlashgearStuff.tv and more.

To find about more about Touch+, visit Ractiv’s website.

Peter Bowles
Peter Bowles
Categories: Clients, News, tags: ,

Our latest Kickstarter campaign, to support the launch of the InkCase+, a removable 3.5-inch e-ink display module made by OAXIS, has already seen it raise its target of $100,000 in less than three hours since officially launching.

Priced from just $79 for early backers on Kickstarter, InkCase+ will let consumers personalise their phone case and allow alerts to be pushed to the low power E Ink screen. This means that when users want to check their notifications or even read a book there’s no need to power on the main screen, what’s more the low power E Ink screen also means notifications are always visible.

You back and find out more about the InkCase+ here.

Dynamo Team
Dynamo Team
Categories: Clients, News, tags:

 

Dynamo Team
Dynamo Team
Categories: Clients, News, tags:

We started working with the team behind The Micro one month before launch, and all the preparation, content creation, media outreach and briefings have resulted in record-breaking pledges. 11 minutes after launch, The Micro was funded, and public interest generated from the coverage has now raised over a quarter of a million dollars, in just a few hours, for the world’s first consumer 3D Printer.

The campaign has only just started, with initial coverage appearing in Endgadget,The VergeTechCrunchITProPortalSlashgearDaily Mail. With 29 days to go it will be very interesting to follow and see how much will be raised.

UPDATE: Dynamo Kickstarter campaign for The Micro reached a million dollars in 25 hours, now heading over $2 million in 2 days!

Dynamo Team
Dynamo Team
Categories: Clients, News, tags:

Just a couple of weeks after we launched our Dynamo Kickstarter PR division we find out, thanks to our work launching 3Doodler, we’ve been shortlisted in two categories in the prestigious #CIPRexcel awards! The full shortlist can be found here.

Dynamo Team
Dynamo Team
Categories: News, tags:

Why, in 5 years, wouldn’t that generation’s Mark Zuckerberg prefer to take money from a bunch of average joe investors online through a Kickstarter-type online platform instead of the Kleiner Perkins of the world?

Mary Meeker on Forbes.com. If you’re thinking about launching on Kickstarter, come talk to us.

Dynamo Team
Dynamo Team
Categories: Clients, tags: