Tag Archives: PR SEO

Over the past two years, I’ve been day tripping down to the coast for Brighton SEO conferences, and this September rounded up to my fifth visit. In that time, I’ve seen the event adapt and evolve throughout its biannual affair (although, if you’re a veteran Brighton SEO-er you’ve seen it change a whole lot more since it began as a gathering in the upstairs room of a pub). September 2016 saw another revamp – a venue upgrade to the Brighton Centre on the beach front.

It’s a packed out event (free tickets sell out in less than 13 minutes) with lots of talks, training sessions, roundtables, networking drinks and socials all fit into one day. So here’s a quick guide to making sure you get the best out of the conference.

Before the Conference

Be on the Eventbrite website the minute the tickets are released…

Otherwise you won’t get a ticket. Make sure you sign up to the newsletter emails so you know when each ticket release date is, which is normally around three months beforehand. It’s just like getting tickets to Glastonbury, although tickets to Brighton SEO sold out quicker than the festival itself in April.

If you don’t get a ticket…. you have a backup option

In the case that you miss out on a ticket, fear not, you can still go to Brighton SEO. If you book a place on one of the training courses on offer, you’ll automatically get a ticket to the main conference the next day.

Book somewhere for lunch

Although Brighton is a big seaside city, everyone goes for lunch at the same time, and in the same places. Expect to queue for a table for a long time if you haven’t reserved anywhere in advance. It’s easy to be caught up in a queue and miss the first sessions back in the conference centre after lunch at 2:30pm.

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On the Day

Turn up to a talk around 20 minutes beforehand

That’s if you want to get a seat and not stand at the back, or sit on the floor. This year, around 3,000 people attended September’s event, and with each session being a “first come first served” seating structure, capacity fills up quickly, and you might not be able to go to that all important talk at all. Unless you have a previously subscribed wristband access, it’s important to hang around each conference room early, it also gives you more opportunities to network.

Go to the networking drinks afterwards

You get a free drink token upon entering the conference on the day, so it’s worth going to the main foyer at the event to take advantage of it. There’s a huge variety of people from different industries (not just SEO!), and many often attend the conference for new business and even career opportunities.  

Go to at least one talk you don’t specialise in 

Brighton SEO is good for helping you work out what you know, as well as what you don’t know within an industry that’s ever changing. Talks are based on various skill set levels and are grouped into a range of different categories, which means it’s worth going to a few talks that aren’t relevant to your every day job role. This will come in handy further down the line if your agency adapts or acquires a new client in a new industry area, or with a different content and media focus. 

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Dynamo Team
Dynamo Team
Categories: Opinion, tags: ,

At Tuesday’s PR Week Awards we won Best Use of a Small Budget for our ‘Sweetest mistake’ campaign, for Bathrooms.com.

Having been de-indexed by Google, Bathrooms.com’s site didn’t even show up when ‘bathrooms’ was typed into the search engine.  So, how do you create a PR campaign that reaches the target audience of young couples and can turn things around with Google?

Analysing Google trends and Google Analytics data, we discovered that millions were incorrectly spelling “bathroom suites” as “bathroom sweets”.  From this insight the idea to sell a chocolate bathroom suite was born to highlight the confusion over the spelling in a quirky and unique way, launched at a media event.

Nominated alongside Ladbrokes, Poker Stars, Borough Market and the Cervical Cancer Trust, PR Week Awards judge Tara O’Donnell (Text100) commented that our winning campaign was “Very clever, creative and measurable. Good use of percentage insight”.

We were also nominated for Specialist Consultancy of the Year and Small Consultancy of the Year, which we received High Commendations for both.

Dynamo Team
Dynamo Team
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At last night’s Brand Republic Digital Awards, we picked up the best Search Strategy Award for Bathrooms.com’s ‘Sweetest Mistake’ campaign.

­Born out of the insight that people misspell the word ‘suite’ as ‘sweet’, we created a microsite to sell a bathroom suite, made entirely of chocolate. With search strategy at the heart of the idea, Dynamo built the site, curated the onsite content and commissioned bespoke imagery.

The campaign directly impacted our client’s search visibility and increased their Google rankings, as well as achieving global print, online and broadcast media coverage and social media traction.

In a competitive category alongside Samsung, Direct Line and Royal Caribbean, to win best Search Strategy was a fantastic achievement, and highlights the value of Dynamo’s PR and SEO seamless strategy approach.

Dynamo Team
Dynamo Team
Categories: News, tags:

Kicking off the first in a season of search marketing conferences this year was Brighton SEO, which brought some of the top experts and speakers in the field down to the coast for another great event. This is one of the largest free SEO events and has continued to grow each year, with word on the door being that 1500 people were on the waiting list for the 2015 event!

It was exciting to watch the talks on topics from a varied range of digital marketing and social content trades. The most exciting part of the day was to watch our very own Digital Account Manager Rebecca Lee speak about, ‘A Supercharged Approach to PR SEO Success’.

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To make sure the rest of the team back at Dynamo HQ could enjoy the talks, our co-founder Peter Bowles live-streamed the sessions from the audience using the new Periscope app.

Rebecca’s talk highlighted the importance of implementing public relations activity for SEO benefit. Focusing on how news jumps, strong journalist rapport, creative brainstorms and great story making can contribute to online coverage and building safe links to a client’s website.

Her talk received high praise from members of the audience on Twitter:

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Identifying a healthy balance and functional interaction between these two core practices of PR and SEO is essential to what we do at Dynamo and it was great to see other talks at Brighton SEO 2015 highlight this.  One of the best was presented by Samuel Scott, who offered one of the most engaging talks of the day entitled, “Stop Thinking About Links And Start Thinking About Publicity.”

The day of talks, roundtables and speeches closed with Brighton SEO’s founder Kelvin Newman having a “fireside chat” with Apprentice winner and Internet marketing specialist at ClimbOnline, Mark Wright. Wright revealed anecdotes of his time on the Apprentice show, company life after his win, as well as the mix of criticism and support in the SEO world since his victory.

Once 6’oclock came around and Kelvin Newman officially closed the conference, most dashed to the main dome bar to exchange drink tokens for wine and beer for a couple of hours, discussing the day’s events, networking as well as enjoying the last few hours of the sun in Brighton town.

All in all it was a highly informative and productive day at Brighton SEO for our team, and a big congratulations from everyone at Dynamo to Rebecca for her inspiring talk at the event!

Dynamo Team
Dynamo Team
Categories: Opinion, tags: ,

We’re delighted to announce that Attraction World, one of the world’s leading theme park and attraction ticket specialists, have appointed Dynamo PR to handle their consumer PR, to increase brand awareness of their ticketing sites AttractionTix.co.uk and Floridatix.com.

Sitting within Dynamo PR’s Digital division, the team will be tasked to generate news and creative campaigns with the aim to grow the brand awareness among a wider audience of UK consumers.

Launched in 2006, Attraction World is an award-winning theme park and attraction ticket specialist who supplies tickets to the world’s leading travel agents. The agency team will be led by Jonny Stanton, Account Manager, and report to Attraction World’s Simon Applebaum, Consumer Marketing Director.

Lexi Mills, Head of Digital, Dynamo PR, commented:

“Attraction World are already well established in their industry as a leading specialist and it’s going to be our job to share their story with the wider consumer market. We’re all looking forward to an exciting ride!”

Simon Applebaum, Consumer Marketing Director at Attraction World added:

“We chose Dynamo because of their unique understanding of both the print and digital PR spheres, and the need for brands to be storytellers through all of their activity. Their creativity and excitement for our business shone through and we look forward to working alongside them.”

Dynamo Team
Dynamo Team
Categories: Clients, News, tags: , ,

In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. The next event, on April 12th 2013, is expecting over 2,000 attendees.

The afternoon before the conference there are a number of roundtables that allow people working in similar roles, or with similar interests, to meet and compare notes. Each of these roundtables are hosted and sponsored by an acknowledged expert in that field.

Our head of digital Lexi Mills will be leading the Public Relations and SEO roundtable that takes place at 4pm tomorrow. The discussion will look at how PR and search professionals can learn from each other and work together. Areas of discussion will cover:

  • Market watch
  • Industry best practice
  • Insight and measurement
  • Financial planning
  • Key resources and allocation

The roundtable will take place tomorrow from 4 -5.30pm at the Brighton Corn Exchange, Church St BN1 Brighton.

To confirm your place on the Public Relations and SEO – Agency roundtable you will have to book on Eventbrite.

Dynamo Team
Dynamo Team
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Dynamo recognise the benefits of effective Search (SEO), Content Creation, PR and Social Media and integration. Through drawing these disciplines together we are able to maximise results and achieve cost and productivity efficiencies that would otherwise be missed or under leveraged.

Whether you’re looking to get the best SEO value from your PR activity or to build links through a content campaign, Dynamo have the passion, skills and contacts to drive awesome SEO results.

Dynamo Team
Dynamo Team
Categories: Opinion, tags: