Mobvoi knew that influencer marketing could help build brand awareness to their products, but didn’t know who would best represent their brand. They were new to the influencer space and asked us to manage their influencer programme across the US and Europe.
Mobvoi has a wide range of products with different target audiences, so we needed to find the right influencers for each product across lifestyle, sports and tech to drive traffic to their website.
We collaborated with both Mobvoi US and EU teams to put together a strategy to find the best influencers to represent not just their brand, but the individual products they were promoting. We built targeted influencer lists and worked on our own ROI tool to determine the impact of each influencer, and give us a way to analyse the results of the campaign
We managed a range of influencers for the TicWatch smartwatch and TicPods Free earbuds. We worked with the influencers and Mobvoi on creative ways to make the products stand out amongst a crowded tech market, while still maintaining an authentic voice for each influencer.
"They are more than a traditional PR firm. They spend time to understand our strategic goals, and are able to align PR efforts with these goals"
Ying Zhou, Director, Product Management
Working with 22 influencers posting high-quality content on Instagram and Youtube, Mobvoi saw increased traffic to their website as well as on their social media channels. Through the influencer campaigns Mobvoi saw an increase in their sales and conversion rates on their website.
Mobvoi became a brand that was recognized to be one of the best android smartwatches with products that can suit all needs. More influencers were interested and reaching out to Mobvoi for collaborations which lead to the ability to do long-term influencer marketing and getting more influencers onboard to advocate for their brand.
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