Experience

Speechmatics case study

Turning an unknown company into a respected player

Our challenge

Speechmatics, the machine learning speech to text company, approached Dynamo as a small company with big ambitions. At the time, this humble ~30 person tech start-up was competing with the likes of Microsoft and IBM in the field of automatic speech recognition. This was a critical stage in Speechmatics’ growth.

Dynamo was tasked with raising Speechmatics’ profile among UK and global press, generating leads and driving website traffic. One of the key target audiences for Speechmatics is broadcasters.

What we did together

Speechmatics and Dynamo have been working together since 2017, during which time several successful campaigns have been launched. We have secured briefings and introductions with key tech titles including The Inquirer, VentureBeat and the BBC, provided support for analyst relations, aided with award entries (including many wins) and supported with events and roundtables.

Dynamo has consulted Speechmatics as it has grown from a small start-up to a successful, mid-sized business, helping establish the company as a serious player in a seriously competitive field.

Most recently, Dynamo aided a significant partner announcement at the biggest broadcast trade show in the global calendar, NAB in Las Vegas.

Our approach was two-fold: firstly, we helped organise a roundtable on the eve of the event. Our aim was to secure a small number of tier-one targets that would allow Speechmatics and their partners to introduce themselves, building a fruitful relationship moving forward, and provide quality time to discuss industry issues.

We sourced an appropriate venue and secured the two highest priority targets for Speechmatics and their partner (amongst others). The event led to two pieces of coverage from the attending tier one journalists, with further coverage from those relationships coming in the months to follow.

The team also drafted and pitched a press release announcing a partnership with sports media asset management provider, Tedial.

“You guys absolutely smashed it for NAB”

commented Georgina Robertson, Senior Communications Manager for Speechmatics

What happened?

We secured 10 pieces of news coverage through our outreach around the show itself, a result of a well constructed press list, persistence, and preparation. This was 100% more than the KPIs set by Speechmatics.

The coverage from NAB had a reach of 419,000, 24 social shares and an average domain authority of 48.

We’re delighted to have become an extension of Speechmatics’ business, and we continue to work closely with them to support their communications and marketing efforts for 2019 and beyond.

Changing Speechmatics’ story

Speechmatics has transformed from a relative unknown to a respected player in the fields of automatic speech recognition and machine learning, with many other businesses proactively approaching Speechmatics requesting brand and co-marketing opportunities.

Our work with Speechmatics around NAB 2019 exceeded expectations and the marketing and PR around the show was considered a huge success by the company.

Key results

  • 10pieces of news coverage
  • 419,000readers reached
  • 48average domain authority
  • 100%over coverage target

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