CES 2018 is approaching and it’s not long until over 100,000 industry attendees, 67,00 exhibitors and 7,000 press descend on Las Vegas. Throughout the conference centres, hotels and even bars and casinos, companies are poised to show off their latest products and gadgets.
Despite the number of press at CES, it can be extremely hard to get their attention. Here are a few of our tips to help get you in front of the press:
Many of the big tech companies will have pre-briefed journalists before the show on their announcements. This means that journalists don’t need to head to their stands in the Convention Centres to get their news. Instead, they head to Eureka Park to find out out what the start up companies are doing and to find all the innovative products.
There are several press events at CES including CES Unveiled which is on Sunday 7th, Pepcom on Monday 8th and Showstoppers on Tuesday 9th. These events are designed for startups to showcase their products to media. Top tier media outlets attend including CNET, Engadget and TechCrunch.
A stand out booth
There are rows upon rows of booths, and all are the exact same design. Avoid having a boring white booth, use color to catch the eye and make sure you’re showing off your product in the best way.
You can access the list of attending journalists before the show in your online portal. Make sure you download it and look at who is attending. You can create your own target list and reach out to them before the show to let them know where you’ll be.
Practice your pitch
You only have seconds to hook a journalist’s or potential partner’s attention. Practice how you describe it and its key features. If you can succinctly say what’s interesting and how it’s different then a journalist will stick around longer to hear, and see more.
If you are going to be at CES in January, do get in touch if you’d like to meet up!