News

CES 2018 is approaching and it’s not long until over 100,000 industry attendees, 67,00 exhibitors and 7,000 press descend on Las Vegas. Throughout the conference centres, hotels and even bars and casinos, companies are poised to show off their latest products and gadgets.

Despite the number of press at CES, it can be extremely hard to get their attention. Here are a few of our tips to help get you in front of the press:

Eureka Park

Many of the big tech companies will have pre-briefed journalists before the show on their announcements. This means that journalists don’t need to head to their stands in the Convention Centres to get their news. Instead, they head to Eureka Park to find out out what the start up companies are doing and to find all the innovative products.

Press events

There are several press events at CES including CES Unveiled which is on Sunday 7th, Pepcom on Monday 8th and Showstoppers on Tuesday 9th. These events are designed for startups to showcase their products to media. Top tier media outlets attend including CNET, Engadget and TechCrunch.

A stand out booth

There are rows upon rows of booths, and all are the exact same design. Avoid having a boring white booth, use color to catch the eye and make sure you’re showing off your product in the best way.

Media list

You can access the list of attending journalists before the show in your online portal. Make sure you download it and look at who is attending. You can create your own target list and reach out to them before the show to let them know where you’ll be.

Practice your pitch

You only have seconds to hook a journalist’s or potential partner’s attention. Practice how you describe it and its key features. If you can succinctly say what’s interesting and how it’s different then a journalist will stick around longer to hear, and see more.

If you are going to be at CES in January, do get in touch if you’d like to meet up!

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By Dynamo Team

Artificial Intelligence isn’t new, it’s been around since the 1950s, but it has become one of the most popular buzzwords over the past year. We believe this is because AI has moved beyond the technology industry and the general consumer is now seeing how they can use it within their daily lives.

Gone are the days of AI being seen as a creepy, unnerving robot, now we’re all asking Alexa what the weather’s like outside.

We have already seen how artificial intelligence has the potential to transform and improve our lives. We’ve been working with companies that are leading their fields in AI including Stratagem who are completely disrupting the sports industry, and Speechmatics who are improving speech recognition ahead of the big players like Apple and Google.

AI is only going to expand further, and we’ve launched the first AI division to work with these disruptive companies who are using technology to make a real difference to how we interact with products and services.

Here’s what Benedikt Thuengen, CEO of Speechmatics had to say “Dynamo understand that AI will shape every aspect of how we work with technology in the future. Our technology is helping make speech communication more accessible and widely adopted and will play a huge role in the voice activated future. Dynamo are the perfect partners to communicate our new technology in this space.”

If you’re interested in hearing more about our AI division please don’t hesitate to get in touch.

Paul Cockerton
By Paul Cockerton
Categories: AI, General, US

Starting from 5 April earlier this year, companies with more than 250 employees have 12 months in which to publish their pay gap data. Expect a flurry of news around 5 April 2018, when no doubt most companies will wait to reveal their results. At Dynamo, we have voluntarily revealed our statistics since 2015.

We continue to be very supportive of the PRCA, our PR trade body, as they continue to promote gender equality, making it a requirement of its CMS standard for agencies to report their pay gap. You can read their full report here or blog post.

At Dynamo, we firmly believe that equal work deserves equal pay. We continue to make great efforts to maintain our high standards, but also have worked, and will continue to work, with other companies to help them not only measure their gender pay gap, but also understand the obvious and non-obvious reasons as to why it exists, and what can be done to reduce it.

So in our third year of measuring, where is our pay gap?

“Comparing like for like, in any particular job title role, on average men’s hourly pay is exactly the same as women’s hourly pay at Dynamo PR”

This means that at Dynamo on average men earn the same as women within roles. This is unlike the PR industry, where men overall earn £10,000 more than women in the same roles.

This is a great result for Dynamo where the pay gap last year was 0.35% (and 0.50% the previous year). But we’re mindful that this can change – not because we think that we have any conscious or unconscious bias – but because within any salary band for a role staff may progress at different rates and develop different levels of skills and experience which will be reflected in pay.

Secondly, we found:

“Overall, women’s salaries are 3.7% higher than men’s salaries”

This would normally indicate a bias towards pay for women, however we do currently have more women in senior roles than men, and given the parity of salaries within job titles this is acceptable.

We’re very pleased with this result, and will continue to report annually. As per the previous years, we don’t think we should be just one of a few agencies to report on pay gaps, so we want to say how proud we are to be members of the PRCA who is also leading the charge to improve equality and fairness in the workspace.

Paul Cockerton
By Paul Cockerton
Categories: Culture, General

Oh, hello! I’m Stef, one of the Account Executives at Dynamo and I’m here to tell you a bit about how I ended up in PR.

Growing up in Romania, most of my school years were spent focusing on maths and science. However, as much as I enjoyed the structure and logic behind those subjects, I never really felt like they would turn into career options for me. From an early age, my biggest side passions were reading and learning English, so I tried to find ways to incorporate that into my future job. Step one was deciding as early as year nine that I would go to university in the UK and then spending the next couple of years slowly wearing my parents down with arguments and other people’s success stories until they allowed – even encouraged – me to do so.

Step two was deciding on what course I would pursue, a decision I wish I could say was a result of thoughtful research and introspection. It was not. I spent year nine as part of a team organising a local theatre festival, in their media and communication division, which was tasked with promoting the event in the local press. I loved every minute of the experience, but the deciding moment that made me see this as a career option was an enthusiastically organised press conference, where no journalists showed up. Amidst the obvious disappointment, I found myself wanting to understand where we went wrong in our communication with the press and curious about the inner workings of the media. And the rest is history!

Step three was starting my Communications and Media degree at the University of Leeds, where I got my first contact with the immensely varied field of communications. I spent the following three years trying to sample as much of it as possible, both academically and professionally, through various part-time jobs in the University Press Office or market research agencies (yes, for a while, I was one of those people calling you for feedback on your most recent purchase). With a degree and some experience under my belt, I found a job in corporate communications and public affairs, where I was lucky enough to feel like I was receiving a second education in communications due to the sheer volume and variety of skills and responsibilities involved.

Remember when I mentioned my big passions as a kid were reading and learning English? This may come as a shock, but I loved learning and school in general, which has continued into adulthood. After a year and a half in my corporate communications job, I decided I wanted to understand more about the three main areas of communications that interested me the most, which lead on to step four: a Master’s Degree in Public Relations, Advertising and Marketing at Goldsmiths, University of London. It was an intense but brilliantly challenging year, followed by an equally brilliant internship where I got to work on one of the best tech conferences around, TechCrunch Disrupt.

After that, joining Dynamo and coming into tech PR felt like a natural (fifth) step for me. Six months later, I am amazed by the amount I’ve learned already and how much there is still left to do in the future. In fact, these are the key reasons why I enjoy working in PR – the variety and fast pace of the job which guarantees that no two days will look the same, whilst safe in the knowledge that there will always be something new to learn.

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By Dynamo Team
Categories: Culture, General, New Hires

 

For us, this was a particularly special award win. Not only are the CIPR’s one of the most reputable awards in the industry but this year we were presented with the Outstanding Mid-Sized Agency Award, a noble step-up to recent years’ nominations of small agency awards. It’s a terrific achievement and we’re proud to reach this position in the industry for the first time. Being recognised for our work, opening up new and exciting areas and carving our niche within crowdfunding, technology and diversity.

The awards night itself also stood out from the rest – dodgems and a ferris wheel were part of the evening’s entertainment in addition to the usual photobooths and prosecco flowing dinners. Whilst this award was of particular importance to us, we still knew the importance of frantically bumping into colleagues on the dodgems arcade – no HR violations of course.

For us, this award highlights staff’s creative flair for each campaign worked on over the last year as well as their continued efforts and valued relationships with clients. We pride ourselves on disruption and progression and this win represents just that.

A big thank you to everyone at Dynamo for their dedication and hard work, and to the CIPR judges for choosing us as Outstanding Mid-Sized Agency of The Year.

We literally sprinted to the stage just in time to collect our award. Alan from the National Lottery even gave us credit for being good runners too. Here’s the video:

 

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By Dynamo Team
Categories: Awards, General, US

Dynamo Communications new team based out of Silicon Valley has already hit a key milestone with PRWeek US recognizing that the agency has joined the top 50 US tech agencies in its first year of operation, with its US turnover in 2016 reaching over $200,000.

The new US office builds on the work that Dynamo has been doing from the UK, having launched in 2011.

Paul Cockerton, co-CEO, Dynamo comments: “This is a phenomenal start for the new team, outpacing our year one growth in the UK by a factor of over 300%. As an innovative team, we’ve always been very inspired by the disruptive San Francisco tech scene, so it felt like a natural decision to set-up in the Valley, but it’s been years of hard work in the making.”

Paul Cockerton
By Paul Cockerton
Categories: US

We’re delighted that we’ve done it again. At one of the industry’s biggest and most respected awards ceremonies, Dynamo was up against 10 of the biggest and best technology PR companies, but walked on stage to pick up the coveted gold award for our work within the technology PR sector.

This is a testament to the way we work, as much as the work we do.

We’ve built up world class expertise in sectors including edutech, 3D printing, AI and ML – from early work with clients like SwiftKey, through to more recent clients that are breaking technology barriers like Speechmatics. We’ve opened up an office in Silicon Valley to better support our North American clients, and help with crowdfunding campaigns on Kickstarter and Indiegogo.

And whilst our creativity has also won awards (the successful hijacking of the Rio Olympics in the Athletes Abstinence campaign for instance), it’s the way we work that clients also value.

We have a clear desire to influence the wider PR community through the adoption of modern, forward-thinking policies. 2016 saw our efforts reach a new high with the public release of the agency’s wage gap, the introduction of a Diversity Working Group, and even having some of the largest agencies in world consult senior management on how to implement best in class working practices.

Thank you to all our staff, and our clients, and the judges for picking us once again as Technology PR agency of the year.

Paul Cockerton
By Paul Cockerton
Categories: Awards, Crowdfunding

Hello everyone, I’m Aimee and the newest Junior Account Executive for the Dynamo US office. I wanted to take the time to share my journey to PR and Dynamo!

During my senior year of high school, I spent my time applying as a Pre-Law major. I chose to attend Purdue University in West Lafayette, Indiana; however, I changed my major from Pre-Law to Elementary Education as I had externship during my last semester of senior year teaching at an elementary school.

After two years of attending Purdue, I spent nine months in South Korea teaching English and SAT Writing. I decided teaching was not for me and wanted to pursue a career in law again. I knew that law school was very expensive and decided to join the U.S. Army, so they can pay for law school once my contract was complete. I joined as a Paralegal Specialist so that I would be able to work in the field of law.

After four years of active duty and speaking with my mentors, I realized that my values and personality did not necessarily fit being a lawyer. Family time is extremely important to me and working in an 80+ hours job was not something that seemed fulfilling nor appealing to me. My mentor asked me if I had thought about another job other than being a lawyer. As I replied with working in PR, she got excited and responded with, “That would be a perfect job for you”.

In June of 2014, my contract finished and I moved to San Francisco where I attended City College of San Francisco before I could transfer to a four-year university to major in Public Relations or Communications. After one year of attending CCSF, I applied to The Art Institute of California-San Francisco, since they had an Advertising major. I really liked their academic program as they were more hands-on and could give me more of a real-world experience.

In 2016, I started looking for PR internships to start my career track and development. In February of 2016, I was hired as a PR intern by Big Picture PR, a consumer and fashion boutique agency. I was promoted to their Social Media Specialist and Business Development Associate in May of 2016. I was also hired as a PR Coordinator by Smitten Communications, a consumer tech agency in May of 2016.

In December of 2016, I applied to Dynamo PR after hearing about the agency from Big Picture PR. I was super eager and anxious about getting the job as everything I heard during the interview intrigued me.

Since working at Dynamo, I feel that I am in the right path towards my PR career and development. I am absolutely enjoying the experiences I am having and learning along the way. I wrote my first press release here and got Hermione Granger’s wand because of it!! I am eager to see what the future and Dynamo has in store for me!

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By Dynamo Team
Categories: General, US