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IFA sometimes feels like Groundhog Day. The beginning of September always brings with it a wave of new consumer technology product launches and clearing up rumours, which makes it a busy time for tech fans, allowing IFA, Europe’s largest consumer electronics exhibition and the smaller cousin to CES in Las Vegas, to dominate global tech news during this time.

As electronics companies wrestle to position their products in the forefront of consumers minds, here’s a quick roundup for those who didn’t quite convince their boss to book them a flight to Berlin.

Advancement in 4K

Moving beyond your television, 4K is now becoming the next big thing in smartphone technology.

With Sony showing off their new line of Xperia Z5 smartphones, of which there are three, the Z5 Premium boasts an eye-watering 4K (3840×2160) screen for those times that you really want to show off your ludicrously high definition screen to friends and family. Are they waterproof you ask? Why yes, yes they are.

Wearable technology still a safe bet

With exciting new smartwatches being announced from the likes of ASUS, Motorola and Huawei, the name of the game this year is having a round face and a more luxurious quality.

Samsung show a clear step forward with their seventh version of a smartwatch Samsung Gear S2. Allowing for a round display and two models, Samsung is trying to punch with the likes of Apple in the space which might prove difficult as the Apple Watch was highly prominent on the wrists of those attending.

While you were sleeping

One trend that is appearing at IFA this year is the use of technology to track your sleeping patterns by placing devices in bed with you and watching you sleep (ala the Samsung SleepSense).

SevenHugs is a good example of this new trend as they are showcasing their hugOne device that allows the entire family to monitor their nightly escapades, humidity, temperature, and air quality.  The hugOne then gives the user a clear tracking method to move users to a informative and restful nights sleep.

Who took home the prize?

While Sony dominated conversations in the Press Room with their Z5 Premium phone, it was Apple who took the prize even though they don’t have a presence at IFA, as talk of their upcoming announcement next was the topic of choice.

This might be an indicator of the what people thought of the large announcements this year, and perhaps the word “lackluster” was used in various conversations, but it seems although Apple might not attend IFA, they don’t have to in order to be news.

We’re delighted to announce that we’ve signed HotelTonight to our rapidly expanding client roster. Over the upcoming months, and tying into their first tube campaign, Dynamo will be working across a range of creative consumer, corporate, and trade campaigns targeting UK growth for HotelTonight.

If you’d like to try it out, you can get £20 of your first hotel booking – you can download it for iPhoneAndroid or Windows. and make sure you use promo code TRYUS.

Peter Bowles, co-CEO at Dynamo PR, commented:

“The travel and hospitality space is incredibly competitive and HotelTonight has come along and shaken it up. We’ve already spoken to many people about their experience using the app and everyone who gives it a go just loves it.  It’s now our job to make sure even more people hear about it, download and use.  Helping bring HotelTonight to the attention of a wider audience and tackling some of the issues in this space will be great fun and hugely interesting, especially as many of the incumbents seem to be stuck with the innovators dilemma.”

Elliot Adams, ‎Director of International PR at HotelTonight added:

“Our key goal is to build brand awareness for HotelTonight’s unique brand of spontaneous hotel booking while prompting the British public to plan less and live more. The fact we are an app-only hotel reservation platform is very unique, and we are convinced that Dynamo’s experience, creativity and track record will help us achieve this goal. We look forward to working with them in our quest to bring our brand of disruption to the travel industry.”

Paul Cockerton
By Paul Cockerton
Categories: Mobile, Wins

Adding to our growing list of audio clients, Dynamo have been  appointed by Chicago based audio company Gramovox, to handle the launch of the their Floating Record™ vertical turntable.

The Gramovox Floating Record™ is a high-performance turntable that plays records vertically through built-in, dynamic full-range speakers. Prior to their vertical turntable, last year Gramovox launched a Bluetooth Gramophone, dubbed the ‘modern gramophone’, which they also launched on Kickstarter.

Peter Bowles, co-CEO and co-founder at Dynamo PR, comments:

“Working with products that are innovative and have the wow factor get us excited, and who doesn’t secretly want a floating vinyl player in their home. Pavan is a real entrepreneur and his creative spirit resonates with everything we do at Dynamo, and we’re looking forward to working closely with him.”

Bapu, co-founder and CEO of Gramovox added:

“Our first Kickstarter campaign raised a quarter of a million dollars and we wanted to raise more. Dynamo’s track record is brilliant and with their support we’ve already achieved far beyond what we had ever hoped and love their creativity and passion for our project.”

Other recent Dynamo audio clients include Native Union, AUMEO and HTC, launching the Gramohorn II.

Paul Cockerton
By Paul Cockerton
Categories: Audio, Client, Crowdfunding, Wins

Taking place in Los Angeles, the Electronic Entertainment Expo (E3) is the world’s premier trade show for the games industry. This year over 52,000 people attended – even Kanye West made an appearance (playing Street Fighter V behind a privacy screen, so I’m told).

Blockbuster game announcements included Fallout 4, Halo 5, Uncharted 4, Lara Croft’s next adventure and a new game in the Gears of War franchise. Design led games include Unravel, Abzu, The Last Guardian. And for a dose of nostalgia, it was all about the Final Fantasy 7 remake.

I was on the show floor checking out the best that the industry had to offer, with a team supporting from our UK HQ. Here are some of the top trends we spotted this year.

Virtual Reality

Microsoft had previously revealed an Oculus Rift tie-up and at E3 they announced a Valve partnership, meaning its HTC Vive VR headset will work on Windows 10. The company also revealed a new live demo of its Hololens augmented reality headset running Minecraft.

Everyone from Paper Crane in the Indie Cade area (a section of the showfloor showcasing indie games) to our client FOVE, who were showing off their eye-tracking VR technology, show that that fans are eager for an immersive gaming experience and see if it lives up to the hype.

May the E3 force be with you

Star Wars fans – which includes most of the Dynamo office – were finally able to see the long awaited Star Wars Battlefront gameplay footage.

EA demoed the Battle of Hoth, available November 17 (one month before the new Star Wars film debuts in cinemas). You can play as Luke and Darth Vader among other Star Wars characters, and gamers will be pleased to see that it actually looks damn pretty good.

Release date anticipation

Sony announced a remake of Final Fantasy 7 with no actual release date, Uncharted 4 and The Last Guardian have long awaited launches, and some were even shown for the second year running at E3 with no nearby official release.

This approach which was more prevalent in 2015 gives game developers a chance to get it right and give fans what they want.

Power to the creative gamer

With PC gaming and its penchant for user-created content on the rise, this year we saw its impact spread to other platforms.

LittleBigPlanet developer Media Molecule revealed Dreams, and Bethesda is offering more scope for user mods after the success of Skyrim (cheeeese?). Other games include GTA V, Fallout and Doom.

On the consumer side is Nintendo’s Mario Maker, where I created my own 2D levels in the style of various titles from across the series’ history. Our client Bloxels also demoed their “build your own videogame” Kickstarter project.

Making gaming more inclusive

Horizon and ReCore featured female protagonists in their debut trailers, Assassin’s Creed Syndicate and Dishonored 2 now have female protagonists too.

EA, as well as revealing that the new FIFA 14 release will have “interception intelligence” to improve gameplay mechanics, also announced in a first for the soccer franchise that there would be female teams.

To many this is a welcome change, showing that the industry is moving in right direction and opening gameplay out to become more inclusive.

So who won?

There are a ton of articles as to who “won”  E3 and it is reckoned to be one of the strongest E3s in quite a bit. In my view, it is ultimately the gamers who won, after all we all want to engage and excite them.  A great tool we use for some of our clients is Brandwatch, and here is its analysis looking at social to find E3’s winner.

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By Dynamo Team
Categories: Events, Gaming, Knowledge

At last night’s Brand Republic Digital Awards, we picked up the best Search Strategy Award for Bathrooms.com’s ‘Sweetest Mistake’ campaign.

­Born out of the insight that people misspell the word ‘suite’ as ‘sweet’, we created a microsite to sell a bathroom suite, made entirely of chocolate. With search strategy at the heart of the idea, Dynamo built the site, curated the onsite content and commissioned bespoke imagery.

The campaign directly impacted our client’s search visibility and increased their Google rankings, as well as achieving global print, online and broadcast media coverage and social media traction.

In a competitive category alongside Samsung, Direct Line and Royal Caribbean, to win best Search Strategy was a fantastic achievement, and highlights the value of Dynamo’s PR and SEO seamless strategy approach.

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By Dynamo Team
Categories: Awards, Digital

From digital marketing meet-ups and conferences to PR events, the term ‘PR SEO’ is increasingly a topic I hear people talking about.

Only a few years ago there used to be a budget scrum between the various elements of the marketing mix. With drastic changes happening to the Google Algorithm over the last few years the nature of how SEO needs to be executed has shaken up both the practice of and the type of the agencies that provide these services. Hybrid consultancies are on the rise and the consensus seems to be that it is necessary to blend PR with SEO in order to safely optimize on Google in 2015 and beyond.

Having worked in house in a digital marketing role and now agency side at Dynamo I can see from both perspectives why PR and SEO go hand in hand.

To put it simply, PR builds, crafts and helps to give brands more exposure to the public. For sometime SEOs have understood that Google gives preference to brands which are popular, as can be seen below.

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If you take a look at the key ranking factors Google uses to order who’s hot and who’s not, you can see that six out of the nine major factors can be influenced by what we would think of as traditional PR activity. With a little tweaking of the ‘old fashioned’ PR processes, the combination of PR and search marketing can be further enhanced. For example prioritising press lists not just on the publications circulation and target audience but also considering the SEO value the client will receive from the publication.

Reporting in the PR industry has until recently revolved around AVEs, but the online metrics that Google Analytics and reporting tools like Majestic offer have a much wider reach in understanding RIO. Pulling data and figures is all well and good, but it is only of use if you can tie this into measurable KPIs. Knowing that an article from E-consultancy drove 100 visitors, 20 of which then bought your product, is something that circulation alone just can’t do. Equally, understanding that a specific PR campaign moved rankings for key search terms from page two to page 1 is highly valuable and impacts the spend clients allocate to PPC, which is directly quantifiable in monetary terms.

PR campaigns like bathroom sweets where we created the world’s first bathroom made entirely from chocolate for Bathrooms.com is an example of how traditional PR can have outstanding results by utilising SEO tactics.

The campaign built over 50 links of DA 40 and above in sectors spanning from food, interiors, lifestyle and design; capturing the attention of audiences across the UK , Europe and in the even the USA.

Google algorithm updates, like Panda and Penguin mean a squeaky-clean link building strategy is the only way to ensure the hard work and investment you are putting into your PR and SEO now really goes the distance and provides long-term ROI.

This multidiscipline knowledge base can also help inform PR strategies too, determining what type of articles, publications and activities your key audiences are most receptive too.

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By Dynamo Team
Categories: Client, Digital, Knowledge

Dynamo won double at the SABRE EMEA Awards last night, taking home two Gold SABRE Awards for our work in financial communications and also consumer tech hardware PR. These two awards add to two In2Sabre awards gained earlier this year for crowdfunding and PR SEO.

Both Golds were awarded for our work on the launch of the M3D which helped the M3D team gain international top-tier coverage and raise its funding total in just 11 minutes.

The SABRE’s defined the Financial Communications category as “investor relations or financial media relations designed to reach shareholders and other financial stakeholders.” Dynamo’s campaign did just that, breaking the record for being the fastest funded Kickstarter of all time, and resulting in M3D’s Micro printer going into production with over 11 thousand backers.

Including launching the Micro, Dynamo has now raised over $15 million on crowdfunding platforms for our clients. To find our more about our award winning team, why not say hello.

 

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By Dynamo Team
Categories: Awards, Crowdfunding

Winning Best Consumer Launch at the internationally esteemed PRWeek Global Awards 2015, last night we walked away with the gong for our launch of The Micro 3D Printer.

Dynamo’s strategy for the PR launch included careful refinement at all elements of the communications campaign, from pledge level strategy, page creation, video production through to identifying audiences most likely to buy, and the media to reach them.  In the run up to launch we demonstrated the capabilities of the 3D printer in a fun and unusual way by printing chocolate moulds of media titles and logos, including Popular Science, Wired and Engadget, amongst others.

Achieving global press, broadcast and social media coverage, The Micro hit its $50,000 target in just 11 minutes (making it the fastest funded Kickstarter to date) and went on to raise $1m in 25 hours, faster than the Pebble Watch (28 hours).

On a night that recognised talent and global PR campaigns from around the world, it was an honour for our work to be shortlisted alongside Toyota, Procter & Gamble and Ford, and a great achievement to win the best global consumer launch for 2014.

 

 

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By Dynamo Team