Amazing news, we’re now part of Clarity

Peter, Sami, and Paul toast the deal

Dynamo has some amazing news today. We’ve joined Clarity to help build one of the best independent consumer and B2B tech PR agencies.

We started Dynamo at the start of this decade, in 2011, to offer a top team to service areas we saw being missed – as the world moved towards innovation in consumer and business technology many agencies just couldn’t keep up and service those needs.

Since launching, Dynamo itself has become recognized as an industry leader: being the first agency to give staff unlimited holiday, launching unique personalized ‘Don Draper’ clauses in contracts and a blind recruitment campaign that quickly became a benchmark in the industry.

We’ve been recognized as PRWeek’s Best Small Agency, PRmoment’s Best Tech Agency (multiple times) and the CIPR’s Mid-sized agency of the year. The question we asked ourselves at the start of 2019 was ‘where next?’

At the same time, Clarity came on our radar through some significant industry hires, bringing onboard Rachel Gilley as UK MD, from Bite PR and Alex MacLaverty as Clarity’s Chief Operations Officer, from Hotwire. Via our Hotwire alumni connections we spoke to Alex and Sami McCabe, Clarity’s inspirational founder, and started to realize together we could be much stronger together.

What drew us to Clarity is absolute alignment on our goals – that together we can create one of the best agencies in the world and, at the same time, create the best place to work. That together we can service those brands that want innovative PR partners, not stuck in the old way of doing things.

Behind the scenes, this has been months of work and we want to thank everyone involved in making this happen. Our staff at Dynamo have embraced this new challenge with gusto. The Clarity team have been very welcoming already, even bringing in Winston, an 11-week old puppy, to the office this week for extra hugs. Team members have all played key roles in making sure the move has been as seamless as possible and thousands (!) of due diligence documents later, we’ve found our new home.

For our clients, partners and suppliers this marks a key moment for our team, moving us to the next level. We look forward to taking everyone forwards as we change the story together.

Paul Cockerton
By Paul Cockerton
Categories: General

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