News

Category: Awards

It’s been an incredible and fun year at Dynamo PR.

Here’s a snapshot of what we’ve been up to over the last 12 months…

We hosted the world’s first micro-pig picnic this summer for Yelp

On the theme of animals, Bathrooms.com launched a nationwide search for a duckling bath tester:

post-2015-duck-tester

We raised more than $20 million for 40 crowdfunding projects, including Neeo’s smart remote smashing $1.5m on Kickstarter earlier this year:

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AttractionTix.co.uk answered the question for you CanIBringMySelfiestick.com:

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We took to the red carpet to launch the Electric Jukebox at BAFTA with Alesha:

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And to top it off, we climbed Everest with NVIDA showcasing their GeForce technology at an intimate virtual reality event:

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Fancy being in our round up next year? Just drop us a line and who knows what could happen.

Ellen Powell-Chandler
By Ellen Powell-Chandler

The Holmes report has just published the fourth edition of its creative index of PR companies worldwide, ranking Dynamo third in the world when adjusted for headcount.

We’re of course delighted by this ranking, reflecting the effort we put into our clients work in the belief that a thoughtful, creative approach to everything we do underpins outstanding results.

If you’re looking for a creative PR company that can create some magical results for you, get in touch. We’re a rapidly growing agency with staff based in Europe and North America. If you’re looking for a job, then check out current vacancies, but we’re always open to random approaches.

The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2015 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.

Paul Cockerton
By Paul Cockerton
Categories: Awards, Knowledge

At Tuesday’s PR Week Awards we won Best Use of a Small Budget for our ‘Sweetest mistake’ campaign, for Bathrooms.com.

Having been de-indexed by Google, Bathrooms.com’s site didn’t even show up when ‘bathrooms’ was typed into the search engine.  So, how do you create a PR campaign that reaches the target audience of young couples and can turn things around with Google?

Analysing Google trends and Google Analytics data, we discovered that millions were incorrectly spelling “bathroom suites” as “bathroom sweets”.  From this insight the idea to sell a chocolate bathroom suite was born to highlight the confusion over the spelling in a quirky and unique way, launched at a media event.

Nominated alongside Ladbrokes, Poker Stars, Borough Market and the Cervical Cancer Trust, PR Week Awards judge Tara O’Donnell (Text100) commented that our winning campaign was “Very clever, creative and measurable. Good use of percentage insight”.

We were also nominated for Specialist Consultancy of the Year and Small Consultancy of the Year, which we received High Commendations for both.

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By Dynamo Team
Categories: Awards

At last night’s Brand Republic Digital Awards, we picked up the best Search Strategy Award for Bathrooms.com’s ‘Sweetest Mistake’ campaign.

­Born out of the insight that people misspell the word ‘suite’ as ‘sweet’, we created a microsite to sell a bathroom suite, made entirely of chocolate. With search strategy at the heart of the idea, Dynamo built the site, curated the onsite content and commissioned bespoke imagery.

The campaign directly impacted our client’s search visibility and increased their Google rankings, as well as achieving global print, online and broadcast media coverage and social media traction.

In a competitive category alongside Samsung, Direct Line and Royal Caribbean, to win best Search Strategy was a fantastic achievement, and highlights the value of Dynamo’s PR and SEO seamless strategy approach.

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By Dynamo Team
Categories: Awards, Digital

Dynamo won double at the SABRE EMEA Awards last night, taking home two Gold SABRE Awards for our work in financial communications and also consumer tech hardware PR. These two awards add to two In2Sabre awards gained earlier this year for crowdfunding and PR SEO.

Both Golds were awarded for our work on the launch of the M3D which helped the M3D team gain international top-tier coverage and raise its funding total in just 11 minutes.

The SABRE’s defined the Financial Communications category as “investor relations or financial media relations designed to reach shareholders and other financial stakeholders.” Dynamo’s campaign did just that, breaking the record for being the fastest funded Kickstarter of all time, and resulting in M3D’s Micro printer going into production with over 11 thousand backers.

Including launching the Micro, Dynamo has now raised over $15 million on crowdfunding platforms for our clients. To find our more about our award winning team, why not say hello.

 

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By Dynamo Team
Categories: Awards, Crowdfunding

Winning Best Consumer Launch at the internationally esteemed PRWeek Global Awards 2015, last night we walked away with the gong for our launch of The Micro 3D Printer.

Dynamo’s strategy for the PR launch included careful refinement at all elements of the communications campaign, from pledge level strategy, page creation, video production through to identifying audiences most likely to buy, and the media to reach them.  In the run up to launch we demonstrated the capabilities of the 3D printer in a fun and unusual way by printing chocolate moulds of media titles and logos, including Popular Science, Wired and Engadget, amongst others.

Achieving global press, broadcast and social media coverage, The Micro hit its $50,000 target in just 11 minutes (making it the fastest funded Kickstarter to date) and went on to raise $1m in 25 hours, faster than the Pebble Watch (28 hours).

On a night that recognised talent and global PR campaigns from around the world, it was an honour for our work to be shortlisted alongside Toyota, Procter & Gamble and Ford, and a great achievement to win the best global consumer launch for 2014.

 

 

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By Dynamo Team

Last night we walked away with two PRMoment awards for Best Small Agency of the Year and Media Relations Campaign of the Year.

Competing against over 600 entries, we were shortlisted for nine awards for our work on smash hit Kickstarter M3D and the Bathrooms.com ‘BathroomSweets’ campaign, as well as for best agency categories.

It’s a great achievement to be awarded for our work in both the media relations category as well as consultancy, proving our creativity and expertise to deliver truly global campaigns.

Dynamo helped M3D raise more than $3.2 million on Kickstarter last year, allowing 3D printer The Micro to go into production. By pre-briefing journalists with their very own Micro 3D print, coverage secured on the day of the Kickstarter launch included Mail Online, Engadget, Mashable, and TechCrunch, just to name a few.

This latest award represents the second year running Dynamo has picked up honours at the PRMoment awards, previously the Golden Hedgehogs – last year winning Consumer PR Campaign of the Year for Making 3Doodler TIME Magazine’s invention of 2013.

Finally, a special shout out to #TheDress (our Mobile team moved fast to get hold of it last week, for Mail Online). Having worn it last night to attend the awards, we can confirm that the black and blue vs white and gold debate is still very much alive!

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By Dynamo Team
Categories: Awards, Crowdfunding, Events

We’ve done well over the years with award-winning campaigns and team recognition here at Dynamo. But winning PRWeek’s accolade of being the best PR company to work for is a very special award, as it recognises the efforts that we’ve made to shape the company as we’ve grown up.

Whilst Dynamo is nearly four years old, it still feels like yesterday that we set the consultancy up – working in a hot desking environment and discussing what sort of company we wanted to build.

One thing for us was clear from the start. Bringing in great people would turn into amazing campaigns for clients, take Dynamo in exciting new directions and, most importantly, make the many hours we spend at work really fun. However we’d seen at many agencies that keeping great people can be incredibly difficult, and often can work out very expensive for the resource and time you spend replacing them if they leave. So one of our goals from the start has been not only to attract the right staff, but to build an agency where people can grow, develop, and stay.

Back in the early days, it was just the two founders setting direction and culture, but now with more than 20 staff we involve everyone in shaping the business and culture at Dynamo.

We had a weekend away in Copenhagen late last year, during which some staff came up with an analysis which said we should launch a new team. So we did, and have attracted great new clients as a result.

One of our staff joined us as she said we were very ‘Silicon Valley’, negotiating chocolate into her contract, which has evolved to us providing personalised contracts, something even Forbes has written about.

Another of our staff jokingly suggested we should follow Netflix’s policy of unlimited holidays. We looked at it, it made sense, we implemented it a few weeks later, and its working to benefit both staff and Dynamo for over 2 years.

Put all these together with schemes that balance incentives for doing your work well, and bonuses for going above and beyond, and you’ll begin to get an idea of the culture within Dynamo. And we firmly believe that you can have both a great culture, and be a profitable business.

So where does this leave us now? We’re twenty-odd staff strong, and in the past year have won awards for being the best small agency, and the best small agency to work for. How can we make our culture even more exciting? That is the question we’ll be posing staff and new hires in the coming weeks.

P.S. You can read our awesome full profile over at PRWeek here (subscription)