News

Category: Crowdfunding

Kickstarter and Indiegogo campaigns

Dynamo won double at the SABRE EMEA Awards last night, taking home two Gold SABRE Awards for our work in financial communications and also consumer tech hardware PR. These two awards add to two In2Sabre awards gained earlier this year for crowdfunding and PR SEO.

Both Golds were awarded for our work on the launch of the M3D which helped the M3D team gain international top-tier coverage and raise its funding total in just 11 minutes.

The SABRE’s defined the Financial Communications category as “investor relations or financial media relations designed to reach shareholders and other financial stakeholders.” Dynamo’s campaign did just that, breaking the record for being the fastest funded Kickstarter of all time, and resulting in M3D’s Micro printer going into production with over 11 thousand backers.

Including launching the Micro, Dynamo has now raised over $15 million on crowdfunding platforms for our clients. To find our more about our award winning team, why not say hello.

 

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By Dynamo Team
Categories: Awards, Crowdfunding

Winning Best Consumer Launch at the internationally esteemed PRWeek Global Awards 2015, last night we walked away with the gong for our launch of The Micro 3D Printer.

Dynamo’s strategy for the PR launch included careful refinement at all elements of the communications campaign, from pledge level strategy, page creation, video production through to identifying audiences most likely to buy, and the media to reach them.  In the run up to launch we demonstrated the capabilities of the 3D printer in a fun and unusual way by printing chocolate moulds of media titles and logos, including Popular Science, Wired and Engadget, amongst others.

Achieving global press, broadcast and social media coverage, The Micro hit its $50,000 target in just 11 minutes (making it the fastest funded Kickstarter to date) and went on to raise $1m in 25 hours, faster than the Pebble Watch (28 hours).

On a night that recognised talent and global PR campaigns from around the world, it was an honour for our work to be shortlisted alongside Toyota, Procter & Gamble and Ford, and a great achievement to win the best global consumer launch for 2014.

 

 

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By Dynamo Team

Last night we walked away with two PRMoment awards for Best Small Agency of the Year and Media Relations Campaign of the Year.

Competing against over 600 entries, we were shortlisted for nine awards for our work on smash hit Kickstarter M3D and the Bathrooms.com ‘BathroomSweets’ campaign, as well as for best agency categories.

It’s a great achievement to be awarded for our work in both the media relations category as well as consultancy, proving our creativity and expertise to deliver truly global campaigns.

Dynamo helped M3D raise more than $3.2 million on Kickstarter last year, allowing 3D printer The Micro to go into production. By pre-briefing journalists with their very own Micro 3D print, coverage secured on the day of the Kickstarter launch included Mail Online, Engadget, Mashable, and TechCrunch, just to name a few.

This latest award represents the second year running Dynamo has picked up honours at the PRMoment awards, previously the Golden Hedgehogs – last year winning Consumer PR Campaign of the Year for Making 3Doodler TIME Magazine’s invention of 2013.

Finally, a special shout out to #TheDress (our Mobile team moved fast to get hold of it last week, for Mail Online). Having worn it last night to attend the awards, we can confirm that the black and blue vs white and gold debate is still very much alive!

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By Dynamo Team
Categories: Awards, Crowdfunding, Events

We’re delighted to learn today that we’ve been shortlisted for 9 PR agency and campaign awards from PRMoment, one of the most liked and read PR publications in the UK. There were over 600 entries for the 2015 awards, and Dynamo has been picked as a finalist in the following categories:

– Best use of evaluation for our Bathroomsweets.com campaign for Bathrooms.com
– Financial campaign of the year for our crowdfunding campaign for M3D which raised over $3 million
– Consumer PR campaign of the year, again for our Bathrooms.com campaign
– Media relations campaign of the year, for M3D
– Low budget campaign of the year, for M3D
– Small agency of the year
– Consumer PR agency of the year
– Integrated agency of the year
– Technology agency of the year

The winners will be announced in March, and you can see the full shortlist (and who we’re up against ) here.

Paul Cockerton
By Paul Cockerton

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

As a CES virgin, I did my research before flying out to Sin City and arrived prepared.

But Las Vegas’ Consumer Electronics Show (CES to you and I) only becomes real once you’ve queued for 20 minutes and your press pass is around your neck.

So, this is what I learned from this year’s show: 

  1. Drones are taking over the world

For the very first year, CES had a dedicated area for ‘Unmanned Systems’, featuring drones in every shape and size; remote-controlled, autonomous, selfie-taking – you name it, there was a drone for it. I was fortunate enough to visit the Nevada desert with our client Hexo+, the world’s first self-flying camera, which was competing with AirDog, both autonomous drones, controlled via a smartphone and Bluetooth GPS, making drone filming and flying accessible for everyone.

  1. Kickstarter projects are on the rise

From crowdfunded drones, to smart inner-soles, to electric skateboards, there was a noticeable number of Kickstarter and Indiegogo stickers on company booths this year, promoting how they had launched their products, or if in prototype stage were planning to launch them. Indiegogo even manned its own stand this year, showcasing successful projects.

  1. Car tech is accelerating

Traditionally the biggest stands at CES are the largest tech companies but you certainly couldn’t miss seeing something automotive technology-related at this year’s show. BMW’s i3 electric cars displayed how they can find a parking space by themselves, while Audi’s autonomous A7 roamed the streets, and Ford announced a number of smartcar initiatives.

  1. Sony is in action mode

Is Apple planning a wearable camera? Who knows, but Sony could be one step ahead with its 4K handheld action cam offering. Sony had a big celebrity win through legendary skateboarder Tony Hawk unveiling its slick-looking water/shock/freeze-proof GoPro rival, which got the media seriously talking.

  1. Wearable tech is becoming more fashionable

Designs of many smartwatches have remained the same, however the Withings Activité Pop caught my eye, and was descried by TechCrunch as “one of the best-designed activity trackers to ever come to market”. Jaybird’s Reign is also very slick, but if you are more concerned about your pet’s health then perhaps you should invest in a FitBark, which tracks your dog’s fitness. Woof woof.

Despite some disappointment over no major announcements from the likes of Samsung, the forward-thinking innovation revealed by new start-ups on the scene and the large car manufacturers made CES 2015 a worthwhile visit, and the ultimate tech-filled start to 2015.

We’ve today announced the launch of a new team focusing on wearable tech and smart home technology, after signing NYC based Bluesmart, the world’s first smart, connected suitcase.

The new Wearable Tech and Smart Home team will focus on the latest connected consumer technology products and launches from around the world. The team have also already signed a number of new companies to further expand the division which already includes Digitsole, the first interactive insole that combines the functions of a smart watch with heating capabilities and Atlanta based LightFreq, the multi-functioning light bulb with a built in audio speaker.

Heading up the team, Ellen Powell-Chandler explains: “Our homes and lives are becoming more connected. Different industries, whether it is technology, design or fashion, are battling to help us live and work smarter. Consumers are increasingly wearing fitness trackers and expecting their smartphone to be able to control their home. As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives.”

The wearable technology industry is growing quickly with figures indicating that one in ten consumers want a wearable tech device and volumes shipped reaching close to half a billion by 2018. The Smart Home sector is flourishing as it is predicted to grow to $7.8 billion in the US alone by 2019.

Paul Lamkin, editor and founder of Wareable.com welcomed the new team: “Dynamo are on the ball when it comes to predicting future areas of consumer tech growth. Wearable tech will increasingly need top PR experts to talk to titles like ours, so it’ll be a specialist team to watch.”

The team have helped Bluesmart raise over $1,000,000 on crowd-funding site Indiegogo – making it one of the top 25 most funded campaigns on the platform since launch.

Alejo Verlini, co-founder of Bluesmart in New York, said “The Dynamo team have a great reputation for launching smart technology and driving targeted sales around the world. It’s clear that everything from our luggage to our pets will be connected by our phones or our watches, so we’re excited to work with an awesome team that understands the future and what people are experiencing in this new era.”

Paul Cockerton
By Paul Cockerton

Today we are very excited to announce that Dynamo has helped raise over $9 million in crowdfunding for our clients, having launched our dedicated Kickstarter division in February last year!

The division was the first of its kind to be launched by a PR company globally and concentrates on projects launching on crowdfunding websites such as Kickstarter, Indiegogo and Pozible to reach their funding targets through media coverage and careful messaging. A huge part of what we do is offer advice to companies looking to understand the process required when crowdfunding a product or idea.

The first Kickstarter we worked with was 3Doodler, the world’s first 3D printing pen, which gained over $2.3 million (£1.4 million) of funding within a month to become one of the top 25 projects. Since then we’ve gone on to help M3D hit $3.4 million and become the most widely ordered 3D printer of all time, as well as work with more recent projects Carvey ($666,408 and counting) and Bluesmart ($766,999 and counting) who still have active campaigns on Kickstarter and Indiegogo, respectively.

Digitsole, a smart shoe sole with an accompanying app, is another recent successful project we’ve launched on Kickstarter. Karim Oumnia, Founder of Digitsole, said:

“We chose to work with Dynamo PR for the launch of Digitsole and we couldn’t be happier with the results and press coverage including Engadget, TechCrunch, Daily Mail and Metro. It was very important for us to feature in technology, national and lifestyle publications to attract an international audience, which Dynamo more than delivered.”

Indiegogo launched its international crowdfunding platform back in 2008 and was one of the first sites to offer crowdfunding. The site runs on a rewards-based system, meaning donors, investors, or customers who are willing to order a project or a product can donate and receive a gift rather than an equity stake in the company.

The crowdfunding website Kickstarter has steadily grown since its launch in 2009. It gained widespread attention for funding the Pebble watch, which earned $10.2 million (£6.5 million) of start-up cash, as well as funding the production of a movie based on the popular TV series ‘Veronica Mars’ with distribution support from Warner Bros.

Do you have an idea you want to crowdfund? Interested in working with us? Get in touch at [email protected]!

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By Dynamo Team

Last night at the FreshAwards, held in Manchester, saw Dynamo pick up another award for media relations for our Kickstarter and Crowdfunding PR team, this time for its work with client M3D, where we raised $3,401,641 in funding for the world’s first consumer 3D printer on Kickstarter.

The judges commented:

Exceptional strategic thinking early on in the process enabled Dynamo to create a campaign that included all of the key elements and approaches, which reached their target audience and broke all records for crowd source funding, making a huge impact for their clients.

Fresh is an independently owned organisation and has a passion for creativity and innovation in the Creative, Communications, Digital and Media arenas in the UK and Ireland.

Established in 2003, Fresh is now regarded as an important highlight in the industry calendar, with an original approach and a policy of keeping the process of entering awards as transparent and as simple as possible.

Paul Cockerton
By Paul Cockerton
Categories: Awards, Crowdfunding