News

Category: Knowledge

This was my first year attending CES, and as a PR who has previously helped clients plan for the show, I had heard all kinds of stories from people about the madness of CES. It definitely didn’t disappoint. CES 2016 was bigger than ever; more than 170,000 attendees (a stat provided by a very knowledgeable cabbie), a huge amount of automotive tech announcements, and a generous helping of virtual reality demos (including this).

Four Dynamos in total attended the show, and I was lucky enough to be front and centre on the booth of our client, Jide Technology, showing off Remix OS. For those who have never been or for those who are interested, here are a few tips/tricks/stories of how we survived and made a success of CES 2016.

Ellen, Senior Account Manager

Flat(ish) shoes, lip balm and Diet Coke – these are probably the most important things for me, in that order, whilst at CES. The show is spread out over several locations including the main convention centre and The Sands which is adjoined to The Venetian Hotel. You’ll be doing A LOT of walking over the three days of the show hence the flat(ish) shoes, and thanks to the air conditioning and desert air expect your skin to dry out so stock up on lip balm and moisturiser. The Diet Coke is because I don’t drink coffee and I need some caffeine after the long days and nights.

post-2016-ces-neeo

Other than that, I find it really useful to have plenty of time with the client, in this case NEEO, before the show kicks off so that they are comfortable with exactly what is going on, when and where. If your client doesn’t have a booth at CES but still wants to attend, I’d definitely recommend exhibiting at events like ShowStoppers or Pepcom within CES.

Finally, make sure you find the time to have fun and explore Vegas! CES can be intense so make the most of being in Las Vegas and check out the many hotels and shows.

Heather, Vice President of North America

Ellen’s definitely right about the chap stick, and as my Mom would say, make sure you drink lots of water. Again, this comes back to CES being held in the middle of the desert, and although you might have had a big night before, it’s likely dehydration that is causing the headache.

post-2016-ces-city-scape

About that big night before… it’s probably best if you try not to book briefings in the morning and also encourage your client to keep important business meetings for the afternoon. The likelihood of someone not turning up is very high while at CES, both because of big sponsored parties and late nights working.

Paul, Co-Founder and Co-CEO

During the day at the show, forget about sending any emails. If you’re trying to get in touch with someone, use an app like WeChat or WhatsApp – chances are most people use either one of these. Towards the end of the show, expect many meetings to be at best tired, at worst people simply won’t turn up so do take into your planning no-shows.

post-2016-ces-nvidia

Owen, Senior Account Executive

Preparation is always a key part of supporting a client who is attending CES and setting up journalist briefings in advance is one part of that. Though it’s not until you’ve waited in line for a taxi or shuttle bus for 30 minutes and ran to your next client meeting that you realise appointments quickly go out the window. Add this to the huge space that CES controls across Las Vegas and you’re left with a jumbled schedule. The key? Be flexible, and make sure your client can be too. If that fails, there’s always the excellent Monorail:

post-2016-ces-monorail

Oh and although phone signal is generally non-existent in the convention centres, bring a portable battery with you for those times when you are able to connect to free hotel Wi-Fi.

All in all, CES 2016 was a fantastic event to attend. It was a great opportunity to finally meet an international client whom I’d been working with for some time, to speak to a huge number of journalists, and to see some of the industry’s latest and greatest products.

Avatar
By Dynamo Team

The Holmes report has just published the fourth edition of its creative index of PR companies worldwide, ranking Dynamo third in the world when adjusted for headcount.

We’re of course delighted by this ranking, reflecting the effort we put into our clients work in the belief that a thoughtful, creative approach to everything we do underpins outstanding results.

If you’re looking for a creative PR company that can create some magical results for you, get in touch. We’re a rapidly growing agency with staff based in Europe and North America. If you’re looking for a job, then check out current vacancies, but we’re always open to random approaches.

The Global Creative Index analyses entries and winners from more than 25 PR award programmes from around the world, over a 12 month period, using the 2015 Cannes Lions as a cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.

Paul Cockerton
By Paul Cockerton
Categories: Awards, Knowledge

Today in PRWeek we’ve been quoted responding to questions about pay differentials in companies, following Government consultation about large companies publishing their gender pay gap in 2016.

It’s actually something that we’ve been looking at for a while here in Dynamo. When we launched the company in 2011, we wanted to create an amazing workplace where staff are valued, and paid, for their contribution to the company and its clients, according to their skills and expertise. Their sex, colour, gender, orientation or beliefs have no place in any salary negotiation, nor discussion and assessing promotion.

As owners of a rapidly growing business, we appreciate the strains and pressures that come with fast employee hires, but it’s good to check from time to time that despite this one continues to follow key principles – and in this place ensuring there’s no gender pay gap within a company.

So earlier this year, reading about the measures the Government wants to introduce, Dynamo decided to check our gender pay differentials, to make sure that we’re following best practice. Our leadership team (comprised 50% men / 50% women) were pleased with the two key results, that we publish here:

“Comparing like for like, in any particular job title role, on average men salaries are 0.5% higher than women’s salaries at Dynamo PR”

This doesn’t necessarily indicate bias as within any particular job title role as each role has a salary band, and within each band staff are at different levels. As long as male staff are slightly more experienced than female staff in each job title this is an acceptable figure.

“Overall, women’s salaries are 17% higher than male salaries”

This would normally indicate a significant bias towards pay for women, however we do currently have overall more women in senior roles than men, and given the near parity of salaries within job titles this is acceptable.

Why do these figures matter? We believe it doesn’t matter what you say, it’s what you do that counts. And this is just one measure of our having a great workplace environment where staff are rewarded for the right things, and making sure that bias and discrimination has no place in our company. Sure, we’ve won awards for being the best small PR company, and the best PR company to work for, but as we grow we’ll always regularly check key measures to ensure we’re growing appropriately.

And as we grow, there’s always more to learn, and develop, and achieve. As a male owned company, we’ve also been following with interest the UN #HeForShe gender equality campaign. This of course has a much wider remit than pay within small companies like ours, but none-the-less Peter Bowles and I, as the male owners and co-founders of Dynamo, fully support, and will continue to take positive action against gender discrimination.

Let us know your thoughts below, alternatively you can chat to us on Twitter or Facebook.

Paul Cockerton
By Paul Cockerton
Categories: Comment, Culture, Knowledge

Taking place in Los Angeles, the Electronic Entertainment Expo (E3) is the world’s premier trade show for the games industry. This year over 52,000 people attended – even Kanye West made an appearance (playing Street Fighter V behind a privacy screen, so I’m told).

Blockbuster game announcements included Fallout 4, Halo 5, Uncharted 4, Lara Croft’s next adventure and a new game in the Gears of War franchise. Design led games include Unravel, Abzu, The Last Guardian. And for a dose of nostalgia, it was all about the Final Fantasy 7 remake.

I was on the show floor checking out the best that the industry had to offer, with a team supporting from our UK HQ. Here are some of the top trends we spotted this year.

Virtual Reality

Microsoft had previously revealed an Oculus Rift tie-up and at E3 they announced a Valve partnership, meaning its HTC Vive VR headset will work on Windows 10. The company also revealed a new live demo of its Hololens augmented reality headset running Minecraft.

Everyone from Paper Crane in the Indie Cade area (a section of the showfloor showcasing indie games) to our client FOVE, who were showing off their eye-tracking VR technology, show that that fans are eager for an immersive gaming experience and see if it lives up to the hype.

May the E3 force be with you

Star Wars fans – which includes most of the Dynamo office – were finally able to see the long awaited Star Wars Battlefront gameplay footage.

EA demoed the Battle of Hoth, available November 17 (one month before the new Star Wars film debuts in cinemas). You can play as Luke and Darth Vader among other Star Wars characters, and gamers will be pleased to see that it actually looks damn pretty good.

Release date anticipation

Sony announced a remake of Final Fantasy 7 with no actual release date, Uncharted 4 and The Last Guardian have long awaited launches, and some were even shown for the second year running at E3 with no nearby official release.

This approach which was more prevalent in 2015 gives game developers a chance to get it right and give fans what they want.

Power to the creative gamer

With PC gaming and its penchant for user-created content on the rise, this year we saw its impact spread to other platforms.

LittleBigPlanet developer Media Molecule revealed Dreams, and Bethesda is offering more scope for user mods after the success of Skyrim (cheeeese?). Other games include GTA V, Fallout and Doom.

On the consumer side is Nintendo’s Mario Maker, where I created my own 2D levels in the style of various titles from across the series’ history. Our client Bloxels also demoed their “build your own videogame” Kickstarter project.

Making gaming more inclusive

Horizon and ReCore featured female protagonists in their debut trailers, Assassin’s Creed Syndicate and Dishonored 2 now have female protagonists too.

EA, as well as revealing that the new FIFA 14 release will have “interception intelligence” to improve gameplay mechanics, also announced in a first for the soccer franchise that there would be female teams.

To many this is a welcome change, showing that the industry is moving in right direction and opening gameplay out to become more inclusive.

So who won?

There are a ton of articles as to who “won”  E3 and it is reckoned to be one of the strongest E3s in quite a bit. In my view, it is ultimately the gamers who won, after all we all want to engage and excite them.  A great tool we use for some of our clients is Brandwatch, and here is its analysis looking at social to find E3’s winner.

Avatar
By Dynamo Team
Categories: Events, Gaming, Knowledge

From digital marketing meet-ups and conferences to PR events, the term ‘PR SEO’ is increasingly a topic I hear people talking about.

Only a few years ago there used to be a budget scrum between the various elements of the marketing mix. With drastic changes happening to the Google Algorithm over the last few years the nature of how SEO needs to be executed has shaken up both the practice of and the type of the agencies that provide these services. Hybrid consultancies are on the rise and the consensus seems to be that it is necessary to blend PR with SEO in order to safely optimize on Google in 2015 and beyond.

Having worked in house in a digital marketing role and now agency side at Dynamo I can see from both perspectives why PR and SEO go hand in hand.

To put it simply, PR builds, crafts and helps to give brands more exposure to the public. For sometime SEOs have understood that Google gives preference to brands which are popular, as can be seen below.

rand tweet

If you take a look at the key ranking factors Google uses to order who’s hot and who’s not, you can see that six out of the nine major factors can be influenced by what we would think of as traditional PR activity. With a little tweaking of the ‘old fashioned’ PR processes, the combination of PR and search marketing can be further enhanced. For example prioritising press lists not just on the publications circulation and target audience but also considering the SEO value the client will receive from the publication.

Reporting in the PR industry has until recently revolved around AVEs, but the online metrics that Google Analytics and reporting tools like Majestic offer have a much wider reach in understanding RIO. Pulling data and figures is all well and good, but it is only of use if you can tie this into measurable KPIs. Knowing that an article from E-consultancy drove 100 visitors, 20 of which then bought your product, is something that circulation alone just can’t do. Equally, understanding that a specific PR campaign moved rankings for key search terms from page two to page 1 is highly valuable and impacts the spend clients allocate to PPC, which is directly quantifiable in monetary terms.

PR campaigns like bathroom sweets where we created the world’s first bathroom made entirely from chocolate for Bathrooms.com is an example of how traditional PR can have outstanding results by utilising SEO tactics.

The campaign built over 50 links of DA 40 and above in sectors spanning from food, interiors, lifestyle and design; capturing the attention of audiences across the UK , Europe and in the even the USA.

Google algorithm updates, like Panda and Penguin mean a squeaky-clean link building strategy is the only way to ensure the hard work and investment you are putting into your PR and SEO now really goes the distance and provides long-term ROI.

This multidiscipline knowledge base can also help inform PR strategies too, determining what type of articles, publications and activities your key audiences are most receptive too.

Avatar
By Dynamo Team
Categories: Client, Digital, Knowledge

ChapStick: check. Cold and flu tablets: check. A comfy pair of shoes: check.

As a CES virgin, I did my research before flying out to Sin City and arrived prepared.

But Las Vegas’ Consumer Electronics Show (CES to you and I) only becomes real once you’ve queued for 20 minutes and your press pass is around your neck.

So, this is what I learned from this year’s show: 

  1. Drones are taking over the world

For the very first year, CES had a dedicated area for ‘Unmanned Systems’, featuring drones in every shape and size; remote-controlled, autonomous, selfie-taking – you name it, there was a drone for it. I was fortunate enough to visit the Nevada desert with our client Hexo+, the world’s first self-flying camera, which was competing with AirDog, both autonomous drones, controlled via a smartphone and Bluetooth GPS, making drone filming and flying accessible for everyone.

  1. Kickstarter projects are on the rise

From crowdfunded drones, to smart inner-soles, to electric skateboards, there was a noticeable number of Kickstarter and Indiegogo stickers on company booths this year, promoting how they had launched their products, or if in prototype stage were planning to launch them. Indiegogo even manned its own stand this year, showcasing successful projects.

  1. Car tech is accelerating

Traditionally the biggest stands at CES are the largest tech companies but you certainly couldn’t miss seeing something automotive technology-related at this year’s show. BMW’s i3 electric cars displayed how they can find a parking space by themselves, while Audi’s autonomous A7 roamed the streets, and Ford announced a number of smartcar initiatives.

  1. Sony is in action mode

Is Apple planning a wearable camera? Who knows, but Sony could be one step ahead with its 4K handheld action cam offering. Sony had a big celebrity win through legendary skateboarder Tony Hawk unveiling its slick-looking water/shock/freeze-proof GoPro rival, which got the media seriously talking.

  1. Wearable tech is becoming more fashionable

Designs of many smartwatches have remained the same, however the Withings Activité Pop caught my eye, and was descried by TechCrunch as “one of the best-designed activity trackers to ever come to market”. Jaybird’s Reign is also very slick, but if you are more concerned about your pet’s health then perhaps you should invest in a FitBark, which tracks your dog’s fitness. Woof woof.

Despite some disappointment over no major announcements from the likes of Samsung, the forward-thinking innovation revealed by new start-ups on the scene and the large car manufacturers made CES 2015 a worthwhile visit, and the ultimate tech-filled start to 2015.

Fresh from the blur of the holidays, journalists, PRs and tech companies will be making their way to Vegas for the 2015 Consumer Electronics Show – held across several hotels between January 6-9.

We all know there’ll be a myriad of exciting projects and inventions to see on the show floor, however, particularly if it’s your first time, there is much more beyond this that is worth being prepared for.

First off, here’s our pick of the top five parties/events/showcases that should be on your list. Plus, there’s every chance one of us will be there too, which is always nice. 🙂

1. CES Unveiled
Mandalay Bay, Las Vegas, Nevada | Sunday, January 4, 4-7 pm

It’s official, it’s BIG, and it’s the best way to kick off your CES experience. Over 1,200 press will be in attendance, and it describes itself as ‘the ideal occasion to build buzz and stand out in the days leading up to the show.’ Featuring a mix of start-ups and big names, this is not to be missed.

2. Startup Night Downtown Vegas presented by International CES
Gold Spike Casino | Monday, January 5, 6-9 pm

Not only an excuse to veer off the strip and see ‘classic’ Vegas, but also a chance to make acquaintances early on in a lively setting, and mingle with the minds behind some of the most exciting new startups on show this year. Free to attend, but be sure to RSVP!

3. Showstoppers @ CES
Wynn Hotel, Lafite Ballroom | Tuesday, January 6, 6-10 pm

A chance for hands-on demos with the top attractions, Showstoppers gives you the best of CES in one evening. Throwing in an open bar and some great food, expect to see the blogger, journalist and analyst elite engaging with the most innovative companies in the tech space.

4. Extreme Tech Challenge
Venetian, Level 1, Marco Polo 701 | Thursday, January 8, 2 – 3:30 pm

Less of a party, and more of a fun one for you Dragon’s Den/Apprentice fans. Watch 10 top innovators compete live on stage in front of a top-tier panel of tech industry experts. The winner receives a once in a lifetime prize: getting flown out to Richard Branson’s private island to pitch for investment from the man himself. Surely entertaining to watch, despite the lack of quizzical Nick Hewer looks.

5. CES Closing Party
Venetian, TAO | Tuesday, January 19, 10pm- 2am

Held at the 10,000 square ft nightclub, admission is free to all CES attendees, and worth getting to early for the open bar (which closes at 11:30), the official closing party is the most fitting way to send off an eventful week. Remember to bring your badges to get in, and spend your last night kicking back with friends old and new and congratulating yourself on a job well done.

So these are the main ones to enjoy!

Of course, if you hear of any private parties, or manage to beg, borrow or steal your way into some of the more exclusive events, be sure to take that opportunity up! (Or feel free to put one of our names down in your place, we honestly don’t mind).

If you want to see us on the strip, drop us a line at [email protected]!

Dynamo

Avatar
By Dynamo Team

On November 6th, Dynamo PR’s Head of Consumer Technology and Kickstarter, Heather Delaney, will give a crowdfunding PR masterclass for mobile brands in Bern, Switzerland.

Attendees will benefit from Heather’s experience gained from leading some of the world’s most successful crowdfunding campaigns, which have helped Dynamo’s clients raise $8,988,078 in funding during the last 18 months.

Heather will go through common errors that often result in the failure of funding campaigns on platforms such as Kickstarter and Indiegogo, and share tips on what you should focus efforts on to maximise media interest, and drive backers to commit funds. You can buy tickets here.

Heather’s masterclass takes place at the annual Mobicamp event in Bern, Switzerland, a one day of plenaries and workshops where speakers share their knowledge and experience on everything from telecoms and software, the ever changing mobile ecosystems and app economy, to the entry of wearable technology from some of the world’s leading brands.

Mobicamp has been running since 2011 and sells out each year, although Early Bird tickets for this year’s event have sold out you can still buy one of the last remaining tickets here.

Dynamo PR is a sponsor of the event, other sponsors include SwissCom and CTI Invest.