Over the last year we’ve seen an increase in Dynamo’s services by companies who have blockchain-based services or technology, so it a good fit to combine our consumer and tech knowhow, with our crowdfunding experience to offer ICO PR support. Our first publicly announced client is WIZZLE, the globally trusted blockchain service provider with the singular goal of making cryptocurrency accessible to anyone.
Partnering with Goadi, with whom we’ve worked on projects reaching as far back as 2011, we will be running earned and owned outreach; targeting press, influencers and paid media to amplify WIZZLE’s reach and support their initial AirDrop as well as pre-sale and main sale of the ICO. The team will also be supporting on social, managing ad spend and strategy across WIZZLE’s Telegram, Reddit and YouTube channels.
Mark Noorlander, CEO WIZZLE Global N.V., commented: “Dynamo and Goadi provide a perfect comms fit for us, combining an understanding of the crowdfunding and ICO sectors with experience in all of the marketing channels we need to use effectively to achieve our goals, ranging from paid media, community management, through to media and influencer relations. Fundamentally they get and understand our mission and goals, and are best placed to help us succeed and take cryptocurrency to the global stage.”
Paul Cockerton, co-CEO of Dynamo PR, added: “We are at the start of the blockchain era, and there’s no doubt that cryptocurrencies have sparked a gold rush, and yet even with all of the buzz, the concept is still very alien to many. WIZZLE’s mission to make this technology accessible and simple is a game changer. We are thrilled to be part of this revolution and support WIZZLE with their upcoming ICO.”
“Our experience supporting ICOs and Dynamo’s expertise in crowdfunding allows us to create an integrated strategy, ideal for supporting WIZZLE,” said Fiona Chow, Founder of Goadi Consulting. “Cryptocurrencies have a huge amount of potential, which, despite the hype of crypto, has been largely untapped. Together with WIZZLE we will breed understanding of the technology among consumers and enterprises, ultimately driving engagement in crypto and growth of WIZZLE.”