Dynamo launches Wearable Tech and Smart Home PR division
We’ve today announced the launch of a new team focusing on wearable tech and smart home technology, after signing NYC based Bluesmart, the world’s first smart, connected suitcase.
The new Wearable Tech and Smart Home team will focus on the latest connected consumer technology products and launches from around the world. The team have also already signed a number of new companies to further expand the division which already includes Digitsole, the first interactive insole that combines the functions of a smart watch with heating capabilities and Atlanta based LightFreq, the multi-functioning light bulb with a built in audio speaker.
Heading up the team, Ellen Powell-Chandler explains: “Our homes and lives are becoming more connected. Different industries, whether it is technology, design or fashion, are battling to help us live and work smarter. Consumers are increasingly wearing fitness trackers and expecting their smartphone to be able to control their home. As the industry heats up, companies need to have a trusted team that know the space inside out and understand how these products and services are transforming lives.”
The wearable technology industry is growing quickly with figures indicating that one in ten consumers want a wearable tech device and volumes shipped reaching close to half a billion by 2018. The Smart Home sector is flourishing as it is predicted to grow to $7.8 billion in the US alone by 2019.
Paul Lamkin, editor and founder of Wareable.com welcomed the new team: “Dynamo are on the ball when it comes to predicting future areas of consumer tech growth. Wearable tech will increasingly need top PR experts to talk to titles like ours, so it’ll be a specialist team to watch.”
The team have helped Bluesmart raise over $1,000,000 on crowd-funding site Indiegogo – making it one of the top 25 most funded campaigns on the platform since launch.
Alejo Verlini, co-founder of Bluesmart in New York, said “The Dynamo team have a great reputation for launching smart technology and driving targeted sales around the world. It’s clear that everything from our luggage to our pets will be connected by our phones or our watches, so we’re excited to work with an awesome team that understands the future and what people are experiencing in this new era.”