Dynamo’s ‘Sweetest Mistake’ campaign wins SEO PR Award
At last night’s Brand Republic Digital Awards, we picked up the best Search Strategy Award for Bathrooms.com’s ‘Sweetest Mistake’ campaign.
Born out of the insight that people misspell the word ‘suite’ as ‘sweet’, we created a microsite to sell a bathroom suite, made entirely of chocolate. With search strategy at the heart of the idea, Dynamo built the site, curated the onsite content and commissioned bespoke imagery.
The campaign directly impacted our client’s search visibility and increased their Google rankings, as well as achieving global print, online and broadcast media coverage and social media traction.
In a competitive category alongside Samsung, Direct Line and Royal Caribbean, to win best Search Strategy was a fantastic achievement, and highlights the value of Dynamo’s PR and SEO seamless strategy approach.
Congratulations! Your idea was fab indeed!