How the PR Dynamos survived CES 2016
This was my first year attending CES, and as a PR who has previously helped clients plan for the show, I had heard all kinds of stories from people about the madness of CES. It definitely didn’t disappoint. CES 2016 was bigger than ever; more than 170,000 attendees (a stat provided by a very knowledgeable cabbie), a huge amount of automotive tech announcements, and a generous helping of virtual reality demos (including this).
Four Dynamos in total attended the show, and I was lucky enough to be front and centre on the booth of our client, Jide Technology, showing off Remix OS. For those who have never been or for those who are interested, here are a few tips/tricks/stories of how we survived and made a success of CES 2016.
Ellen, Senior Account Manager
Flat(ish) shoes, lip balm and Diet Coke – these are probably the most important things for me, in that order, whilst at CES. The show is spread out over several locations including the main convention centre and The Sands which is adjoined to The Venetian Hotel. You’ll be doing A LOT of walking over the three days of the show hence the flat(ish) shoes, and thanks to the air conditioning and desert air expect your skin to dry out so stock up on lip balm and moisturiser. The Diet Coke is because I don’t drink coffee and I need some caffeine after the long days and nights.
Other than that, I find it really useful to have plenty of time with the client, in this case NEEO, before the show kicks off so that they are comfortable with exactly what is going on, when and where. If your client doesn’t have a booth at CES but still wants to attend, I’d definitely recommend exhibiting at events like ShowStoppers or Pepcom within CES.
Finally, make sure you find the time to have fun and explore Vegas! CES can be intense so make the most of being in Las Vegas and check out the many hotels and shows.
Heather, Vice President of North America
Ellen’s definitely right about the chap stick, and as my Mom would say, make sure you drink lots of water. Again, this comes back to CES being held in the middle of the desert, and although you might have had a big night before, it’s likely dehydration that is causing the headache.
About that big night before… it’s probably best if you try not to book briefings in the morning and also encourage your client to keep important business meetings for the afternoon. The likelihood of someone not turning up is very high while at CES, both because of big sponsored parties and late nights working.
Paul, Co-Founder and Co-CEO
During the day at the show, forget about sending any emails. If you’re trying to get in touch with someone, use an app like WeChat or WhatsApp – chances are most people use either one of these. Towards the end of the show, expect many meetings to be at best tired, at worst people simply won’t turn up so do take into your planning no-shows.
Owen, Senior Account Executive
Preparation is always a key part of supporting a client who is attending CES and setting up journalist briefings in advance is one part of that. Though it’s not until you’ve waited in line for a taxi or shuttle bus for 30 minutes and ran to your next client meeting that you realise appointments quickly go out the window. Add this to the huge space that CES controls across Las Vegas and you’re left with a jumbled schedule. The key? Be flexible, and make sure your client can be too. If that fails, there’s always the excellent Monorail:
Oh and although phone signal is generally non-existent in the convention centres, bring a portable battery with you for those times when you are able to connect to free hotel Wi-Fi.
All in all, CES 2016 was a fantastic event to attend. It was a great opportunity to finally meet an international client whom I’d been working with for some time, to speak to a huge number of journalists, and to see some of the industry’s latest and greatest products.