Listen to Dynamo on how to run a Successful PR Campaign
As of August 2014, over 1.6 million apps had been uploaded to the App Store since it opened. The vast majority of them either received no attention in the press, or evoked too feeble a reaction in the media to be noticed.
However, a staged effort to engage the mass media and bloggers can lead to a noticeable increase in the size of an app’s audience.
Paul Cockerton, the co-founder and CEO of Dynamo PR joined the AppInTop mobile app marketing podcast to talk about how to run a successful PR campaign. To listen, go here.