Today, 18 to 34 year-olds represent almost half of all B2B buyers. These Gen Zs and millennials want personalised and relevant content, delivered at a time when they want to engage and in an appropriate format.
This shift, driven by technological advances and a change in media consumption, has driven our desire to want our clients to do things differently. We are working with disruptors in AI, voice recognition, gaming and cryptocurrency, adding creativity to campaigns and remembering that we’re still talking to individuals within a business. In most cases we are also trying to influence their customers.
We help businesses target their customers in the right way – from identifying the audience and the messaging that will cut through, to developing a strategy that could pivot, for example, around content marketing or influencer relations. We want to drive real business change, so our campaigns are designed to deliver ROI and make a tangible impact to your bottom line.
Our services include, but are not limited to:
Awarded Best Technology PR company TWICE