We’re an award-winning PR consultancy focused on the future – of our staff, of the PR industry and taking on clients that are the future for consumers.
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depop, the social shopping app, had recently launched in the UK and were about to expand to the US. The idea of social shopping isn’t new, most of us have heard of eBay, and we needed to position depop as the alternative – the younger, fresher, and cooler way to buy and sell items. Imagine if eBay and instagram merged together seamlessly.
We understood that buyers and sellers on depop is what gave it its advantage. We saw celebrities, influencers and entrepreneurs using the platform to sell their items. We knew that there was a lot of great content on the app, and wanted to use the users and the items they were selling to take depop to the media. Through the users we could tap into the lifestyle, fashion and niche vertical press to spread the word to our target audience.