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Pimax, a relatively unknown challenger brand in the VR space, came to us from having launched a 4K VR headset in 2016 – while met with some critical acclaim and success, their majority audience were niche gamers in China. For their next project, an 8K VR headset, they wanted a crowdfunding campaign that raised $1m, to become a more recognised name in the global VR market, and to improve and build their reputation with the tech, VR, and gaming communities – in their words – to be as big as Oculus Rift.
While Pimax certainly had a fantastic and intriguing product in development, there was a lot to do in terms of making over the company and its image. Given the lower trust levels in crowdfunding, and the hype for VR dying down, we needed to make sure we had a campaign that was more strongly geared towards a core audience, and expand it out from there, as well as bringing up the level of external comms to match the quality of the product.