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AI is one of the biggest disruptors to the technology industry, but introducing it for a new industry can be complex. Stratagem Technologies is a machine learning company that brings quantitative trading to the sporting market. Training robots to watch football games sounds cool but is complex to explain, so the Dynamo team was tasked to take Stratagem out to the press for the very first time.
We had a clean slate, but it didn’t stay that way for long as we worked with Stratagem on the messaging and best news hooks. We eliminated any jargon and found ways to link the new concept to existing knowledge and explain things simply. We needed to get Stratagem in front of the press and encourage journalists to see it in action so we focused on the accuracy of the technology.
Charles McGarraugh, CEO of Stratagem Technologies